Asda concedes defeat in GrandMet fight

Asda concedes defeat in GrandMet fight

Asda, the supermarkets group, has agreed to change the packaging on its own-label spirits, bringing to an end a legal dispute with Grand Metropolitan and Brown-Forman of the US. GrandMet and Brown-Forman have halted legal action in exchange for a set of packaging modifications on four of Asda's own-label spirits, sold under the names of Daniel Boone's, Deep South, Windward and Asda Peach Schnapps. The packaging changes will be implemented by Asda "over the next few months". GrandMet and Brown-Forman filed legal action in December, alleging the packaging of the Asda brands looked very similar to the packaging for Jack Daniel's Tennessee Whiskey, Southern Comfort, Malibu and Archers Peach Schnapps.