McDonalds is to introduce table service to the UK as part of major revamp

After a trial run in Manchester, the American fast food giant plans to roll out the service to 11 branches across the country

Caroline Mortimer
Thursday 06 August 2015 13:29 BST
Staff will be able to take orders using tablets or customers can use digital kiosks at their tables
Staff will be able to take orders using tablets or customers can use digital kiosks at their tables (PA)

McDonald's is introducing table service - for a better dining experience.

The home of the Big Mac has announced it is trialing the new service at a branch in Mottram, Greater Manchester and plans to roll it out to 11 more restaurants across the UK this month.

Diners will now be able to place an order with staff member carrying a tablet computer or use a digital kiosk on the table. There will also still be able to order at the till.

If the trial is a success, the service may be rolled out nationally.

McDonald’s says the move is to give its customers a more relaxed dining experience.

A spokesman said: "We have listened to customer feedback and to meet their evolving expectations we are significantly investing in our restaurants to create an exciting new environment and improve the customer experience.

"We are testing some new concepts, such as table service, whereby customers place their order via our new digital kiosks and then have their food brought to them."

Table service has already been successfully rolled out in parts of France, Germany and Australia.

The company has struggled in the UK market over the last year as it faces competition from more upmarket rivals such as GBK and Byron Burger.

In May, the company’s British born chief, Steve Easterbrook said the firm would no longer announce its sale figures each month as it faces competition across the world and challenges from workers in its US division.

Earlier, Mr Easterbrook praised the UK market saying it is the brand’s “major market pace-setter”.

He said: “The UK has strong alignment among franchisees, an emphasis on food quality and progressive employment practices, insightful market analysis and is effective in defining and quantifying attractive segments for growth.”

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