Last week, Mark Zuckerberg, Facebook’s co-founder and chief executive, played down the role of his company in the outcome of the election saying that it was a “pretty crazy idea” to think Facebook might have swayed the vote by letting fake news proliferate on its site.
His statement came after numerous allegations that the fake news shared on the social network helped Donald Trump to achieve victory.
Despite Mr Zuckerberg’s assurances, employees from across the company have secretly come together to try and tackle the issue, according to a report by Buzzfeed.
“It’s not a crazy idea. What’s a crazy idea is for him to come out and dismiss it like that, when he knows, and those of us at the company know, that fake news ran wild on our platform during the entire campaign season,” one Facebook employee said.
Facebook declined to comment on the report.
Google on Monday announced it would do more to prevent fake news sites from making money through advertising. Hours later, Facebook made explicit a similar restriction on the use of its ad network.
Zuckerberg last week said more than 99 per cent of news shared on Facebook was verifiable, but acknowledged more could be done to flag fake stories which had been debunked.
The purpose of these fake news stories and images appears to be to influence political opinion – but many could be being created to make money instead.
More than 100 US political websites were found to be registered in one small town in Macedonia called Veles, according to Buzzfeed.
By publishing outlandish stories which are shared many times on Facebook, the site’s creators said they were able to earn money through pay-per-click adverts on their website.
Amid calls for Facebook to be redefined as a media company, the site’s leaders have insisted it is a technology platform and is not editorially responsible for what is posted on to the site by its users.
Facebook is not alone in coming under fire over fake news.
Google said it is working on a policy change to prevent websites that misrepresent content from using its AdSense advertising network.
“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the web property,” Google said in a statement.
The company did not detail how it would implement or enforce the new policy.
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