Film student's Adidas advert refused twice by sports clothing company goes viral

The  'advert' has so far gathered over eight million views on YouTube

Zlata Rodionova
Monday 09 January 2017 16:51
Comments
Film student makes emotional Adidas advert that's gone viral

A mock Adidas advert made by a film student’s has gathered millions of views online after being turned down by the company.

In the advert entitled, “Break Free”, Eugen Merher, told the story of an ageing marathon runner living in a retirement home, who seems unhappy with his day to day life.

Determined to break out of the facility, the elderly man is seen making daily attempts to break free and run again, only to be captured by the nursing staff. The workers even take away his sneakers.

However, things finally take a positive turn for the old man when his fellow seniors help him get his sneakers back leading to an ending which has left many viewers cheering or crying.

The Huffington Post reached out to 26-year-old Mr Merher about the advert. He tried to get in touch with Adidas, but didn’t hear back.

“We tried sending it to [Adidas’] communications department but they didn’t really react,” Mr Merher, a student at the Filmakademie Baden-Württemberg, told the publication.

The video has so far gathered over eight million views on YouTube.

Last year, Nick, an A Level student has fooled the internet into thinking his video of a lonely snowman was the latest John Lewis’ Christmas advert.

Several commentators praised the video and called on the retail to offer the student a job producing their future adverts.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in