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Footfall slumps in November as Black Friday lures shoppers online

Retail footfall has now decreased for 12 consecutive months

Ben Chapman
Sunday 09 December 2018 19:45 GMT
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Springboard, the retail technology company that compiled the data, predicts a further 4.2 per cent decline in December
Springboard, the retail technology company that compiled the data, predicts a further 4.2 per cent decline in December (Getty)

The number of shoppers visiting UK retailers slumped 3.2 per cent in November and business confidence has fallen to an almost two-year low, new research suggests.

Retail footfall has now decreased for 12 consecutive months, with November’s Black Friday promotions failing to provide a boost.

Springboard, the retail technology company that compiled the data, predicts a further 4.2 per cent decline in December as shoppers increasingly buy their Christmas gifts online.

Helen Dickinson, chief executive of the British Retail Consortium, said Black Friday had accelerated the movement from in-store to online shopping in the lead-up to Christmas.

She added: “It has been a difficult year for many retailers and the outlook remains challenging as Brexit uncertainty grows.

“Retailers will be following the upcoming parliamentary vote closely and hoping Parliament can secure a transition period to allow businesses time to adapt to life outside the EU.”

Without a transition period consumers will face increased prices, Ms Dickinson warned.

Separate research from BDO found that business confidence fell last month to its lowest level since January 2017, while output also dropped.

The forecast for manufacturing firms is particularly bleak, with output falling in November despite an “artificial” boost from Brexit stockpiling as companies build up supplies in anticipation of customs delays.

Manufacturers could see a further decline in output as firms draw down on their accumulated inventories, BDO warned.

The performance of UK manufacturing was “lacklustre” in November, as Brexit continued to bite, according to the latest survey snapshot of the sector published last week.

The Purchasing Managers’ Index showed a weakening of export orders and optimism among firms slumped to a 27-month low, with companies citing exchange rate concerns, a slowing economy and uncertainty over leaving the European Union.

“Declining output and falling confidence demonstrate that UK businesses have become disillusioned by the government’s approach to ensuring that a business-friendly Brexit will be passed by Parliament,” said Peter Hemington, a partner at BDO.

“We are hopeful that Parliament will prevent the UK from sleepwalking towards a no-deal exit from the EU. Nonetheless, it remains vital that we find a clear resolution urgently so that businesses can begin to make preparations for Britain’s future trading relationships.”

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