Lego loses trademark battle
Support truly
independent journalism
Our mission is to deliver unbiased, fact-based reporting that holds power to account and exposes the truth.
Whether $5 or $50, every contribution counts.
Support us to deliver journalism without an agenda.
![Louise Thomas](https://static.independent.co.uk/static-assets/support-us/louise-thomas.png)
Louise Thomas
Editor
The Lego brick, one of the most instantly recognised toys in the world, cannot be trademarked, European judges have ruled.
The Danish toymaker's basic red plastic brick was the building block for a global toy-industry success. The brick's shape was registered as an EU trademark in 1999.
But the rival Canadian maker Mega Brands successfully appealed to the EU's trademark office to cancel Lego's trademark. The experts decreed that a brick was a technical shape which could not be trademarked.
Lego, claimed the company's lawyers, contains characteristics that set it apart. But the judges ruled that keeping the Lego trademark on the brick design created a monopoly on what amounted to a functional shape.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments