Morrisons' worries continue as it lags behind Tesco and Sainsbury's

James Thompson
Wednesday 30 January 2013 00:21
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The trading woes of Morrisons have continued after Christmas, with its sales significantly trailing behind rivals Asda, Tesco and Sainsbury's.

The Bradford-based grocer Morrisons suffered a 3.7 per cent fall in food and drink sales over the four weeks to 20 January, according to Kantar Worldpanel, which suggests it has lost market share to a revitalised Tesco. The UK's biggest supermarket, Tesco, grew sales by 4.1 per cent over the period, which was ahead of Sainsbury's 3.5 per cent and Asda's 1 per cent growth.

But all the big four pale in comparison with the German discounter Aldi, which delivered a 34.3 per cent leap in food and drink sales, as cash-strapped shoppers continue to snap up its expanded fresh food offer.

While Aldi's share of the grocery market remains small at 3.1 per cent, it is growing rapidly.

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