Price cuts to Ford cars announced

Car giant Ford is to cut prices of new models by up to 13 per cent, reducing the price of some vehicles by almost £2,000, the company announced today.

Car giant Ford is to cut prices of new models by up to 13 per cent, reducing the price of some vehicles by almost £2,000, the company announced today.

The cuts are part of a series of measures by Ford which it says are aimed at bringing "clarity and stability" to the marketplace.

Cuts in recommended retail prices will range from 5 per cent to 13.1 per cent, and a new three-year warranty backdated to September 1 will be given on all new Ford cars.

The cuts take effect immediately. Under them, the 1.7 Ford Puma is reduced by £1,960 to £12,995, while the Ford Focus is £1,505 cheaper at £11,995.

Delivery charges on all new Ford cars will now be included as part of the basic price instead of being listed as a separate item.

Ford plans to reimburse the difference to anyone who bought a Ford car last month which was more expensive than the new prices announced today, taking into account any cashback.

Ford Managing Director Ian McAllister said the new measures would build on previous offers such as cashback.

Pressure has been building on carmakers to cut prices following a Competition Commission report in the summer that said cars were overpriced by 10 per cent in this country.