Uber has confirmed it is bringing UberEATS, its food delivery app, to London.
The app allows users to order food from 150 restaurants including frozen yoghurt chain Snog, Lebanese restaurant Comptoir Libanais, Vietnamese street food restaurant Pho and La Bodega Negra, a Soho-based Mexican restaurant.
UberEATS, which is already available in 16 cities including New York and Singapore, will arrange delivery of lunch, snacks and dinner to Londoners from 11am to 11pm, seven days a week.
The company promises to deliver within 30 minutes and give customers £20 off their next order if there is a delay.
The app also lets those with food allergies or special requirements to customise their order and delivery for first month.
Initially the service will be exclusive to central London, but Uber is planning to expand the delivery area and add more restaurants in the coming weeks.
Alex Czarnecki, general manager of UberEATS in London, said the app has been a success in every city they have launched in so far.
“We think Londoners will love it too. With UberEATS people can get great food at the touch of a button with no minimum order size and free delivery for the first month,” he said.
Libby Andrews, head of marketing at Vietnamese restaurant Pho, said they are excited to see the impact UberEATS will have on their business.
Rumours that Uber might be planning to branch out into food delivery in the UK began in June when the company started advertising for “a restaurant partnership manager” to build collaboration with the British food industry. The company was also reportedly recruiting cycle couriers and scooters drivers in London.
The app is going head to head with similar services such as Deliveroo, which has grown in popularity over the past few months.
But Uber believes it offers a better service than the competition.
”Being able to customise your order and the lack of a minimum order requirement, as well as the 30 minute delivery offer are ones I would particularly highlight,” a spokesperson for Uber told the Independent.
“No minimum order size is particularly useful for people ordering on their own or who just want to order lunch or a treat that is never going to be more than £15,” he added.
The news comes a week after Amazon has announced it launches its own food delivery service in the UK in 69 central and east London postcodes.
Amazon Fresh lets customers order from a catalogue of about 130,000 products. These include major brands names such as Coca-Cola, Kellogg’s or Danone as well as products from independent local producers from markets like London's Borough Market.
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