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Wetherspoon is taking on the likes of high-street coffee chains such as Starbucks and Costa by selling takeaway tea and coffees.
The pub chain has started offering “freshly ground and brewed” Rainforest-Alliance-certified Lavazza coffee for just 99p at its 950 branches.
This compares to £3 for a cappuccino in Starbucks or a £1.75 cup of tea at Costa or Caffè Nero.
“You can get coffee to take away in any of our pubs – why pay more on the high street,” the company posted in a tweet on its official page.
Wetherspoon already serves coffee in its pubs and sold more than 50 million cups in 2015.
John Hutson, Wetherspoon chief executive said the company’s coffee is extremely popular with customers.
“We sell around a million cups a week in our pubs across the UK, and believe customers will welcome the opportunity to enjoy a takeaway cup too, at 99p,” Hutson said.
The decision is thought to be linked to a revamp the company is undergoing.
In February, Wetherspoons shocked customers after deciding to scrap roast dinners from its menu .
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The discerning will be slurping Hepple gin – from chef Valentine Warner and cocktail guru Nick Strangeway – which is punctuated with bog-myrtle nuances
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Mike Lusmore / mikelusmore.com
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“There will be a lot of disappointed people and we apologise for that. But sometimes you have to make a commercial decision,” a spokesperson for the company said at the time. Instead, Wetherspoon added to its healthier fare with a vegan menu.
JD Wetherspoon like-for-like sales increased by 3.8 per cent in the 12 weeks leading up to April 24. The company expects to open 16 new pubs in the financial year.
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