Helpline Ring: Rising music stars sing for our appeal with a homeless helpline twist on a Drake classic

Stars working on the track include Levelle London, Melissa Steel, and Grammy-nominated producer Michael Angelo

Alex Dymoke
Thursday 09 February 2017 18:55 GMT
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‘It’s very exciting to have so many great artists on one record, especially for such a good cause,’ says Angelo. (Photo: Elliot Kennedy)
‘It’s very exciting to have so many great artists on one record, especially for such a good cause,’ says Angelo. (Photo: Elliot Kennedy)

The cream of the UK’s up-and-coming urban talent is to join forces for an awareness-raising single in support of the Centrepoint Young and Homeless Helpline.

Entitled “Helpline Ring”, the song is an adaptation of the 2016 Drake hit “Hotline Bling” and includes lyrics which reflect the experience of young homeless people.

Produced by Grammy-nominated Michael Angelo, it features eight artists including Melissa Steel, Krishane, Will Simms and singer Levelle London, who struggled with homelessness as a teenager.

“Helpline Ring” will be released online free of charge on 17 February, days after the 13 February launch of the Centrepoint helpline, Britain’s first national service for young people at risk of or experiencing homelessness.

The launch of the helpline will mark the culmination of Centrepoint and The Independent’s Young and Homeless Helpline Appeal, which has raised more than £3m.

Levelle London, one of the performers on the track, said his personal experience attests to the need for such a service.

He said: “I remember going to the Citizens Advice Bureau, which was good, but this dives deeper into what I was specifically going through, so I wish I had something like it when I first became homeless.”

London told The Independent of sleeping rough and on buses after falling out with his mother as a teenager.

The artists involved will take it in turns to record new lyrics on the Drake adaptation.

New lines include, “Started eating less and staying out more/Carrying your bags and knocking door to door/Hanging with some crew you’ve never seen before” and “You need to call them on the helpline/Any time you need support/Call them on the helpline”.

Famed for its unusual cha-cha rhythm, the original “Hotline Bling”, by Drake, is nominated for best rap performance at Sunday’s Grammys. The video sparked a deluge of internet memes inspired by the Canadian rapper’s goofy dancing. There were even reports of the then US President Barack Obama dancing to the hit.

“It couldn’t be a better choice of song,” said “Helpline Ring” producer Michael Angelo. “The key thing when doing something like this is to get the attention of the target demographic. It has to be relevant to them. And all young people know this song. It’s one of the biggest of last year.”

Angelo, a producer of tracks on Sam Smith’s platinum-selling album In the Lonely Hour, has worked with Tinie Tempah and Lady Leshurr.

He continued: “It’s very exciting to have so many great artists on one record, especially for such a good cause. I know people who have struggled with homelessness, so I am happy to help spread awareness of the helpline with this single.”

Nick Connolly, Centrepoint’s corporate development manager, said: “The track has been put together to reach the young people that Centrepoint is here to help. We are incredibly grateful to these wonderful artists for giving up their time to support Centrepoint in connecting with some of the most vulnerable young people in our communities.”

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