Let's Do Lunch

Inside the world of advertising

Alex Somerset
Monday 07 October 1996 23:02 BST
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French farce at J Walter Thompson, with accounts banging the doors as they rush in and out. Last week the Berkeley Square agency picked up a pounds 3m through-the-line launch campaign for the satellite station Fox Kids Network, and also managed to snaffle - from Leo Burnett - the entire media-buying work for Kellogg's. So much for the good news. Less happy was the departure of its core client Andrex - which has moved all its European work to Foote Cone Belding. JWT is gutted; it has handled Andrex since 1956 - dreaming up the Andrex puppy - and is currently shooting a new ad for release later this year. JWT's newly appointed international group president, Miles Colebrook, summed up: "This decision was very sudden, and people here are incredibly sad."

Find a pencil and paper and take down the following details. According to Campaign, Marks & Spencer is talking to agencies about becoming a major above-the-line advertiser. Now bear in mind what this means: M&S currently spends about pounds 2m in this area (through BMP4), while rivals Tesco and Sainsbury spend about pounds 35m and pounds 40m, respectively. So why not call the head of advertising at M&S, Gerry Hodes, and offer him dinner? The number: 0171-935 4422. Good luck!

The big heart of Andrew Cracknell, chairman at Ammirati Puris Lintas, missed a beat last week. Sitting on the Tube, he spotted The Guardian's headline "A liar and a cheat", and the top half of a mugshot, showing a thinning head of hair. In fact, this was a story about ex-minister Neil Hamilton, but Cracknell's first thought - as he told journalists afterwards - was: "Christ! What have they written about me now?" Crackers, Crackers - whatever can you mean?

Paul Twivy - an adman regarded as peerless among account

planners, if not quite so special in staff management - has removed his belongings from the office and taken them home. Coming two-and-a-half years after he joined Dorlands, this move is understood to follow a hoo-haa with the Bates network's chairman, Michael Bungey. Meanwhile, the man whose appointment in January placed a fat question-mark over Twivy's future, Bates Dorland chairman Graham Hinton, attempts to soothe clients and staff.

Traditional advertising will never be the same: Alan Waldie

is bowing out. The senior art director at Lowe Howard-Spink, whose Sixties work at Collett Dickenson Pearce included the surreal Benson & Hedges campaign, is going freelance. That B&H work has been described as "a seminal piece of advertising", but there was more - for Ford, SupaSoft, Olympus and Hamlet. Then, in the Eighties, Waldie produced award-winning work for Heineken, including "blues singer" and "water in Majorca". Hats off.

Alex Somerset

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