Media Diary: Big problem for Littlejohn

The Daily Mail: How disappointing that M&C Saatchi was unable to persuade the not normally reticent Richard Littlejohn to feature in the new Daily Mail ads.

Sadly, we only get to see the great man’s laptop and cufflinks (if it really is him), alongside the slogan “Read Richard Littlejohn”. Still, the choice of the “powerful and provocative” Littlejohn as the first featured journalist in the “Upgrade to the Daily Mail ” campaign is a strong indication that the buoyant Mail has The Sun firmly in its sights. Littlejohn formerly worked at the Wapping title and there’s an invitation to his old readers to belatedly follow him across Fleet Street. It’s another headache for NewsCorp when it already has quite enough on its mind.

Chasingmen with Hayman

News of the World: The News of the World is trying to take its mind off phone hacking by gearing up for the launch next month of a supplement aimed at men. Good luck to its editor Mark Hayman who, I think we can be sure, is no relation to Andy Hayman, the police officer in charge of the original hacking inquiry.

Nought out of Ten for the RTS

BBC News at Ten: BBC News is not liked by rival broadcast journalists. But leaving the BBC News at Ten bulletin out of the Royal Television Society (RTS) awards in favour of Five News? Come on!