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The Brangelina split has destroyed a once unshakeable belief in the enduring nature of Hollywood’s golden couples, according to new research.
The cries of ‘love is dead’ that rang out after Angelina Jolie confirmed her decision to divorce Brad Pitt indicated the heartbreak fans across the world felt after investing so much in their ideal couple, one they believed could survive immense pressures and made them more optimistic about their own.
'Brangelina' took on a mythical status thanks to interviews reminiscing on how they fell in love with each other and the grand statements delivered by both reinforcing the apparent strength of their relationship, most notably by Jolie in her candid 2007 interview with Vogue.
But data collected by Jeetendr Sehdev, a celebrity branding expert and marketing professor at USC, shows their divorce and the reports emerging from it have dispelled the belief in the notion of ‘perfect’ celebrity couples lives, with 67 per cent of people no longer believing in Hollywood’s golden couples.
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To collect his data, Mr Sehdev spoke to a random sample of 1000 adults, aged 18 and older, living in the United Kingdom and found many felt "betrayed" by the sudden news of their split.
He told The Independent: “To regain trust with their audiences, Brad and Angelina will need to be candid and forthcoming in the next few months.”