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Riff Raff is rarely acknowledged this side of the Atlantic.
In fact, so little attention is usually paid to the rapper – best known, at least by us, as "Bono with cornrows" – he attempted to pull off the lamest publicity stunt in recent awards history when he turned up to the MTV VMAs dressed as a double-denim Justin Timberlake circa 2001, with Katy Perry as his Britney Spears.
It was a poor look then, and an even worse spectacle in the year 2014.
Yet that didn’t stop him from berating British singer Sam Smith for doing him the huge favour of cropping him out of an Instagram photograph he took with Perry and Charli XCX.
“So amazing to see my girl @charli_xcx last night!! Smashing it so hard #STORTFORD,” Smith captioned the image.
Little did he expect the somewhat angered response he got back from Mr Raff, clearly perturbed by the fact he hadn’t been included:
Despite her questionable choice of date and attire, Katy Perry was honoured with the Best Female Video Award (yes, they still have gender categories for music videos) for her controversial visuals for “Dark Horse”.
MTV VMAs 2014 red carpet in picturesShow all 35 1 /35MTV VMAs 2014 red carpet in pictures MTV VMAs 2014 red carpet in pictures Miley Cyrus Singer Miley Cyrus attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Jessie J Jessie J arrives at the MTV VMAs ahead of her opening performance with Nicki Minaj and Ariana Grande
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MTV VMAs 2014 red carpet in pictures Taylor Swift Singer Taylor Swift attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Kim Kardashian TV personality Kim Kardashian attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Nicki Minaj Recording artist Nicki Minaj attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Angel Haze and Ireland Baldwin Angel Haze and Ireland Baldwin attend the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Charli XCX Singer Charli XCX goes wild at the MTV VMAs 2014
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MTV VMAs 2014 red carpet in pictures Jennifer Lopez Singer Jennifer Lopez attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Rita Ora Rita Ora attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Kesha Singer Kesha arrives with rainbow hair for the MTV Video Music Awards at The Forum in California
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MTV VMAs 2014 red carpet in pictures Iggy Azalea Recording artist Iggy Azalea attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Amber Rose Model Amber Rose takes the chain and not much else approach
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MTV VMAs 2014 red carpet in pictures Julianne Hough Actress/dancer Julianne Hough attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Jeremy Scott Fashion designer Jeremy Scott turns some heads in lairy yellow on the VMAs red carpet
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MTV VMAs 2014 red carpet in pictures 5 Seconds of Summer Ashton Irwin, Calum Hood, Luke Hemmings, and Michael Clifford of 5 Seconds of Summer on the MTV VMAs red carpet
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MTV VMAs 2014 red carpet in pictures Ariana Grande Ariana Grande opts for the leather look on the MTV VMAs red carpet
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MTV VMAs 2014 red carpet in pictures Lucy Hale Actress Lucy Hale attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Nick Jonas Nick Jonas looks dapper on the red carpet ahead of this year's MTV VMAs
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MTV VMAs 2014 red carpet in pictures Alexandra Shipp Actress Alexandra Shipp attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Gwen Stefani Gwen Stefani attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Jillian Rose Reed Actress Jillian Rose Reed looks colourful on the VMAs red carpet
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MTV VMAs 2014 red carpet in pictures Brandi Cyrus Actress Brandi Cyrus attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Becky G Recording artist Becky G attends the MTV VMAs
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MTV VMAs 2014 red carpet in pictures Jourdan Dunn Model Jourdan Dunn attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Laverne Cox Actress Laverne Cox attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Arden Cho Actress Arden Cho attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Ed Sheeran Singer Ed Sheeran attends the 2014 MTV Video Music Award
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MTV VMAs 2014 red carpet in pictures Keltie Knight Keltie Knight arrives on the red carpet at the MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Jordin Sparks Recording artist Jordin Sparks attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Camille Guaty Actress Camille Guaty attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Michelle Williams Recording artist Michelle Williams attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Kelly Rowland Recording artist Kelly Rowland attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Demi Lovato Singer Demi Lovato attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Kylie Jenner TV personality Kylie Jenner attends the 2014 MTV Video Music Awards
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MTV VMAs 2014 red carpet in pictures Chris Brown Recording artist Chris Brown attends the 2014 MTV Video Music Awards
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The video caused much controversy when it was initially released in February.
An online petition signed by more than 50,000 Muslims demanded it was pulled from YouTube because of an offending scene, which shows an Islamic necklace burned by lightning shot from Perry’s fingers.
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