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Rihanna poster censored: Advert far less provocative than CFDA Awards dress deemed 'inappropriate for children'

The singer’s Rogue advert has been deemed inappropriate for children

Ella Alexander
Thursday 05 June 2014 15:46 BST
(Getty Images)

Rihanna is on the receiving end of censorship once again.

A poster advertising the singer's perfume has been a given “placement restriction”, after the Advertising Standards Authority (ASA) said that the image was “sexually suggestive”.

The shot – which promotes her perfume Rogue – features a topless Rihanna sitting on the floor with her legs raised against a large bottle of the fragrance. The picture was photographed by Mario Sorrenti.

The image received one complaint, in which a person said that the shot was demeaning to women, depicting a“sexualised and provocative” picture unsuitable for children.

Parlux Fragrances said that the nudity was not demeaning, but rather portrayed the singer as being in a position of power - as shown by the name Rogue, which suggested “one with the courage to challenge boundaries”.

The Rihanna Rogue advert that's been deemed inappropriate by children

The ASA agreed that Rihanna’s facial expression was “of defiance rather than vulnerability”, but still deemed the advert “provocative”.

"We considered that the overall impression of Rihanna created by the ad was one of confidence," a ruling on the ASA website said.

"We concluded that the ad was unlikely to be demeaning to women or to cause serious or widespread offence."

"While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative," the ASA continued.

Rihanna in her Adam Selman dress, covered in 216,000 Swarovski crystals

"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."

However, the advert is much less revealing than the sheer sparkling dress that Rihanna wore to the CFDA Awards in New York on Monday 2 June, in which she defiantly appeared nearly naked – bar a nude-coloured thong.

The singer recently deleted herself from Instagram after the social media channel censored one of her more risqué pictures.

Last week, Scout Willis – the daughter of Demi Moore and Bruce Willis – staged a topless protest in New York as a reaction to the social network’s strict no-nudity clauses.

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