The findings of Brand’s YouTube clip, however, seemed to pass the “hypocrite” taxation buck back in Murdoch’s direction.
“Rupert Murdoch must be really confident in the area of tax… they’ve got some serious resources and they’ve run this massive thing [front page splash] and what they’ve come up with is his [Brand's] landlord doesn’t pay tax,” he said.
He goes on to claim that Murdoch himself saved millions by using “totally legal tax loopholes”, much like those The Sun had attempted to pull his landlord up on.
Russell Brand's Most Controversial Quips
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“If they call me a hypocrite for something my landlords does, what can I call him for something he does himself?”
The striking Brand front page soon led to the trending of the term #TheSunLogic, as Twitter followers took to their timelines to out-hypocrite each other:
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