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Apple has launched its revolutionary AppleWatch, a product which the tech giant hopes will distinguish itself as a fashion accessory. "What we didn't do is take the iPhone and shrink the user interface and strap it on your wrist," said CEO Tim Cook.
Show all 19 1 /19In pictures: Apple Watch In pictures: Apple Watch Apple Watch Media and guests take a close look of the new Apple Watch
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In pictures: Apple Watch Apple Watch Tim Cook introduces the new Apple Watch
In pictures: Apple Watch Apple Watch Apple CEO Tim Cook announces the Apple Watch
In pictures: Apple Watch Apple Watch Tim Cook with a side view of new Apple Watch
In pictures: Apple Watch Apple Watch Tim Cook explains the use of the screen on the new Apple Watch
In pictures: Apple Watch Apple Watch Apple Watch
In pictures: Apple Watch Apple Watch Apple Watch
In pictures: Apple Watch Apple Watch Apple Watch
In pictures: Apple Watch Apple Watch The many faces of the Apple Watch
In pictures: Apple Watch Apple Watch Share the beating of your heart with the Apple Watch
In pictures: Apple Watch Apple Watch Send a finger-drawn image
In pictures: Apple Watch Apple Watch The crowd use their devices to capture the Apple Watch
In pictures: Apple Watch Apple Watch Apple Watch
In pictures: Apple Watch Apple Watch Apple Watch
In pictures: Apple Watch Apple Watch The Digital Crown to magnify content on a small display
In pictures: Apple Watch Apple Watch Sensors to detect pulse rate
In pictures: Apple Watch Apple Watch Options for custom materials include gold
In pictures: Apple Watch Apple Watch The Digital Crown brings you to your apps
In pictures: Apple Watch Apple Watch The Activity app tracks three aspects of movement
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