Paddy Power has decided to destroy its latest controversial billboard advert, which bore a picture of a smiling Rolf Harris along with the caption: "The only Aussie we don't want to get out" to coincide with the second Ashes Test at Lord's.
The betting firm said the picture of the billboard ad was released by an unauthorised tweet and "although potenteally amusing for the cricket fan," it had decided to destroy the ad because of the "potential to cause offence".
Sadly the same was not true of the other offensive billboard campaigns it has deployed recently, including a distasteful joke about the Calais migrant crisis when they sent a lorry down to Dover with the slogan: "Immigrants, jump in the back! (But only if you're good at sport)".
Last week Roy Keane launched legal proceedings against the firm after it used his face in an advertising campaign.
And last year Paddy Power received a record number of complaints when it released an advert to coincide with the Oscar Pistorius murder trial, offering punters "money back if he walks".
It emerged that the son of the interim Labour leader Harriet Harman was behind the controversial PR stunt.
Register for free to continue reading
Registration is a free and easy way to support our truly independent journalism
By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists
Already have an account? sign in
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies