However, as Fox Business first reported, its partnership with a sophisticated AI firm – boasting tech which is capable of automatically detecting unsavory posts and images – has led to some backlash online.
Technology developed by San Francisco company Hive is going to be utilised by Truth Social, ostensibly to locate and remove “sexually-explicit content, and posts that include violence, hate speech, bulling and spam,” CEO Kevin Guo told Fox Business.
Mr Guo also pledged that his company will try not to “censor any political talk”, although what exactly constitutes “political talk” remains open to interpretation for the time being
Having previously been banned for failing to moderate violent and hateful speech, Hive’s co-sign, and pledge to use its AI capabilities to remove such content moving forwards, was enough to convince Apple to reverse its decision.
Rather ironically, the launch of Truth Social comes almost exactly a year after Mr Trump was officially banned from Twitter.
Despite being one of the platform’s most followed accounts, the 75-year-old was removed indefinitely for the risk he posed of inciting further violence on 6 January 2021.
Truth Social is one of several conservative ‘Twitter alternatives’ that has been set up over the past year or so, with all of them seemingly aiming to be the free speech refuge of choice for those who are banned from mainstream networks.
While the likes of Parler and Gab largely failed to inspire, GETTR – a Twitter clone set up by former Trump aide Jason Miller – did look well-placed to become the free speech platform of choice for many on the right.
In such a climate, Truth Social will be hoping to step into the vacuum and establish true staying power, unlike its rival platforms which burned bright for only a short period of time.
Nevertheless, in order to do so the social network will surely need to position itself as a champion of free speech, a reputation that may be hard to maintain with the surreptitious influence of Hive working overtime in the background.
“We want to be very family-friendly, we want this to be a very safe place, and we are focused on making sure any illegal content is not on the site,” Truth Social CEO Devin Nunes told Fox Business.
The site describes itself as “America’s ‘Big Tent’ social media platform that encourages an open, free, and honest global conversation without discriminating against political ideology.” Time will tell whether that message resonates with Mr Trump’s loyal supporters.
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