What your favourite drink says about your political beliefs: Chart shows alcohol preferred by voters

Research looking at consumer data has found Democrats and Republicans have very different drinking tastes when it comes to alcohol

Heather Saul
Thursday 02 January 2014 12:18
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US President and Democrat Barack Obama drinking a glass of white wine
US President and Democrat Barack Obama drinking a glass of white wine

A relationship has been found between political orientation and the type of alcohol voters drink, according to research looking at the alcohol preferences of drinkers in America.

Democrats are more likely to consume lighter coloured liquors, such as vodka and gin, while Republicans prefer a tipple such as whiskey and other darker coloured alcohol, according to The Washington Post.

The research used data gathered by consumer group GFK MRI and was analysed by the National Media Research Planning and Placement, an Alexandria-based Republican consulting firm.

Lead researcher Jennifer Dube found Democrats preferred to sip on Grey Goose, Absolut and Smirnoff vodkas, while Republicans choose Jim Bean Whiskey and Wild Turkey as their favourite beverage.

The study also found alcohol preferences correlated closely to turnout patterns during elections. Wine drinkers are more likely to vote on election days, whereas - perhaps unsurprisingly - people who liked to shot Jagermeister, Tequila or Don Julio were on the whole less likely to turn out and vote.

The preferred brand of wine also seemed to differ depending on political persuasion. Those who drank Kendall-Jackson or Robert Mondavi appeared more likely to vote Republican, while Democrats instead drank more champagne and other sparkling wines.

Columbia Crest, Ravenswood, Francis Coppola and Charles Shaw all produce wines favoured by Democrats. In contrast Fish Eye, Bogle and Franzia drinkers are more likely to lean right.

However, rum was the most universally enjoyed drink, with Bacardi and Captain Morgan Spiced being drank by both Democrats and Republicans alike.

Research conducted in 2012 also found a relationship between alcohol and political beliefs. Scarborough Research data found Republicans were more likely to drink Boston-brewed Sam Adams beer, whereas Heineken drinkers tended to vote Democrat.

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