Nissan agree eight-year sponsorship deal with ICC

International Cricket 'delighted to welcome such a strong brand to our growing commercial portfolio'

Nissan has agreed a major eight-year deal with the International Cricket Council that will see the car manufacturer sponsor the ICC Cricket World Cup and World Twenty20.

The deal, which runs through 2023, will also cover the ICC Champions Trophy, as well as Under 19 and Women's Cricket and qualifying events.

“Innovation that excites is what Nissan does.” said Roel de Vries, corporate vice president, and global head of marketing and brand strategy for the Japanese firm. “As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.

“We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”

Commenting on the agreement, David Richardson, chief executive officer of the ICC, said: "The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.

“Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders.

“We are delighted to welcome such a strong brand to our growing commercial portfolio and we would like to thank Nissan for their support.”

This is not Nissan's first foray into sport, with the company also backing the Uefa Champions League and Rio 2016 Olympic and Paralympic Games among other events.