Sponsors turn backs on Yorkshire County Cricket Club over racism report

Yorkshire Tea and Emerald Publishing have followed Arla Foods in walking away from Yorkshire CCC

Lawrence Ostlere
Wednesday 03 November 2021 18:12
<p>Yorkshire County Cricket Club is under fire over its handling of the case </p>

Yorkshire County Cricket Club is under fire over its handling of the case

Sponsors are turning their backs on Yorkshire CCC following its handling of an internal investigation into racism within the club.

Last year the former Yorkshire player Azeem Rafiq revealed how “institutional racism” had left him contemplating taking his own life. An investigation by an independent panel upheld only seven of his 43 allegations due to “insufficient evidence”, but did find Rafiq had been the victim of racial harassment and bullying.

Club chairman Roger Hutton offered “profound and unreserved apologies” to Rafiq and his family, yet despite the damning findings, Yorkshire concluded there was no disciplinary action to be taken.

Emerald Publishing released a statement on Wednesday afternoon announcing the company would remove all branding from the club and from its Headingley Stadium, and called on Yorkshire to “respond with serious action to eradicate racism”.

“We do not tolerate any form of racism or discriminatory behaviour and the damaging effects this has,” Emerald said. “Our intention remains to continue a financial commitment to the stadium itself, which is also the home of Leeds Rhinos rugby, as we believe this supports the aims of diversity and inclusion in sport along with a range of charitable community endeavours. Emerald will however no longer sponsor Yorkshire County Cricket Club.

“We hope that YCCC will listen and respond with serious action to eradicate racism from the club and uphold the values we all expect.”

The move by Emerald followed the decision by Arla Foods not to renew its sponsorship of the county’s 50-over team, as reported by the Daily Mail. A long-held local backer, Tetley’s brewery, is also considering its position following the scandal.

Meanwhile, Yorkshire Tea brought its partnership with the cricket club to a premature end, writing in a statement on Wednesday: “We were upset to read about the experiences of Azeem Rafiq during his time at Yorkshire County Cricket Club.

“We wholeheartedly believe that cricket should be a sport for everyone, but his experiences and the way the panel report has been handled don’t reflect that.

“Our current partnership with YCCC was naturally coming to an end but we have taken the decision to end it with immediate effect.”

On Tuesday, Julian Knight MP accused Yorkshire of “victim-blaming” Rafiq in their investigation. According to ESPN, Yorkshire’s report included a player repeatedly referring to Rafiq as a “P***”. Despite that the panel did not uphold this allegation, with ESPN reporting the panel found Rafiq used the word “Zimbo” when referring to a player of Zimbabwean heritage.

Knight, the chair of the Digital, Culture, Media and Sport (DCMS) committee, was astonished by Yorkshire’s position. He told the Today programme: “There is a degree of victim blaming in the leaked report, where they equate Rafiq using ‘Zim’ for Zimbabwean as the same as the P-word. It is not the same. The idea of them using that as victim-blaming or to excuse their actions is absolutely appalling.”

The DCMS committee announced on Tuesday that Yorkshire chairman Roger Hutton had been called to give evidence on its handling of Rafiq’s allegations, and Rafiq himself and other members of the county hierarchy have also been invited.

Additional reporting by PA

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