The newly crowned Swedish champions AIK are selling a lifelong season-ticket worth more than £16,000 ahead of next year’s campaign.
AIK sealed the Allsvenskan title earlier this month, prompting a lively pitch invasion complete with flares in celebration of their first league triumph for nine years.
And ahead of the new season starting next April, the club has now released a new ‘infinity card’ which will be valid as long as its holder lives – so long as they can drum up the not insignificant fee to purchase it in the first place.
The price for a permanent seat at the Stockholm club’s Friends Arena is 189,100 krona (£16,300), a symbolic reference to their founding year, 1891.
“We’re proud to welcome people of all ages, occupations and backgrounds to our stands,” AIK said in a statement.
“As a celebration to this commitment, we’ve created the Infinity card. Even though it might not be a bestseller, it’s an important reminder that AIK is always there for you, no matter what.”
AIK are not the first club to make such an offer. Portsmouth offered lifelong season-tickets during the 2001/02 season, which were taken up by around 100 supporters, although they later asked those fans to voluntarily relinquish the tickets when the club hit financial difficulties.
Around a dozen Port Vale fans took a similar offer in 2005, paying up to £8,000 for lifetime entry to Vale Park, but the plug was pulled on the deal after the club went into administration.
Last year Hertha Berlin offered a lifelong season-ticket to one fan on the condition that they got it tattooed on their arm. Ilja Pankow won the competition and now has a scannable bar code inked inside an elaborate sketch professing his love for Hertha.
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