Trundle's face is his fortune at Swansea

Almost 90 per cent of all Swans merchandise sold currently features the 29-year-old striker, and the top-scorer in League One will now have more control over how his name is utilised by the club.

"It's really exciting," Trundle said. "The deal's going to be on the merchandise, and I'm also looking at bringing out my own clothing range. I'm going to have an input into the design of the clothes as well."

The deal has taken months of negotiation between Trundle's agent, Neil Sang, and the club. Trundle denied securing the deal is linked to his decision to stay at the club following a reported £750,000 offer from Sheffield Wednesday.