VIDEO: Brazil striker Joel falls into giant hole behind advertising board when celebrating

Forward's celebration soon turned sour

Joel jumps over the board...and into a giant hole

From joy to despair in a matter of seconds.

Here is the moment striker Joel decided to jump over the advertising board after celebrating his late second goal for Cortiba in their 3-1 victory over Sao Paolo on Wednesday night.

Unfortunately for the delighted forward, there was a gigantic hole behind the board, which he fell straight in to.

Finally Joel was found in the hole, where he was helped out by an official.

WATCH THE VIDEO BELOW

The humiliated striker was then substituted, but was able to applaud the supporters on his way to the dugout.