Bournemouth and Watford promotion could see them boost coffers by £130million

Deloitte report that the prize could be £230m if they survive

Friday 01 May 2015 12:33
Bournemouth captain Tommy Elphick celebrates with the fans on Monday night
Bournemouth captain Tommy Elphick celebrates with the fans on Monday night

Bournemouth's imminent promotion into the Barclays Premier League could see them pocket at least £130million, according to business advisory firm Deloitte.

Monday night's 3-0 win over Bolton capped a remarkable rise for the south coast club and left them on the brink of promotion to the top flight despite nearly going out of business seven years ago.

Bournemouth, along with Watford who have already secured automatic promotion, are expected to bring in added revenue upwards of £130million when they move into the Premier League due to a combination of extra income and parachute payments should they be relegated after just one season, although the figure will rise significantly should the Cherries survive.

Adam Bull, senior consultant in the Sports Business Group at Deloitte, said: "The prize becomes around £230million if the promoted club can survive its first season in the Premier League and benefit from the new and improved broadcast deals in the 2016-17 season.

"Although the clubs promoted last season are fighting a relegation battle, in each of the last six seasons at least two of the three promoted clubs have successfully retained their Premier League status in that crucial first season.

"The continued increase in the value of promotion to the Premier League provides newly-promoted clubs the opportunity to make strategic investment on and off the pitch. Inevitably, the short-term priority is usually investment in the playing side of the business, but clubs should also look to make improvements for the medium and long term."


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