Sam Allardyce shoves Cameron Jerome during scuffle at Norwich vs Sunderland

Allardyce furious after DeAndre Yedlin was shoved into an advertising hoarding

(Getty)

Sam Allardyce was caught up in a touchline row after one of his Sunderland players was slammed into a advertising hoarding by Norwich City winger Liam Brady.

In the opening minutes, with the ball running out of play, Brady unnecissarily shoved DeAndre Yedlin off the pitch - the Tottenham Hotspur loanee slamming head-first into the electronic hoarding.

Allardyce and fellow members of his bench immediately leapt to their feet to complain, while players from both sets of teams joined in a melee.

At first the former Bolton Wanderers, Newcastle United and West Ham manager stayed on the fringes, but then got involved when he saw Cameron Jerome, a Norwich substitute, involved in the altercation.

Allardyce pushed him away, then started bushing Brady and others.

Watch the video here:

Black Friday and someone beats you to the last Goodmans 58" telly for £129 pic.twitter.com/8fvbsLPMaP

— Nooruddean (@BeardedGenius) April 16, 2016

Sunderland lead Norwich 1-0 in a crucial relegation scrap after Fabio Borini converted a penalty.

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