Apple event as it happened: New iPad Pro, iMac, AirTags and more unveiled at ‘Spring Loaded’ launch

Apple releases a new version of the iPad Pro

Apple has held a major event to release a whole host of new products.

New versions of the iPad, iMac, and AirPods were unveiled, as well as the first official announcement of Apple’s AirTags for item tracking.

Other announcements included a new iPhone colour and updates for Apple TV, Apple Card and the Podcasts app.

As with all Apple’s events in recent times, it took the form of a pre-recorded video in which Apple executives introduced the new products from its Apple Park campus.

The event comes amid big growth in Apple’s share price since the start of April that has boosted its market cap to $2.24 trillion (£1.6tn), ranking it as the world’s most valuable company.

• Apple event live stream: How to watch launch as new iPad, iMac and more are rumoured
• What will be announced at today’s Apple event? What we know so far

[20 April 2021 18:38 · Anthony Cuthbertson]

Here’s all the main features of the new iMac:

(Apple)

Price starting at $1,299.

[20 April 2021 18:43 · Anthony Cuthbertson]

A peculiar clip of Tim Cook doing some parkour around Apple Park leads to a man with a velvet voice telling us about the “next-level performance” of the M1 chip within the new iPad Pro.

(Apple)

[20 April 2021 18:44 · Anthony Cuthbertson]

Here’s what the M1 chip has to offer:

(Apple)

[20 April 2021 18:46 · Anthony Cuthbertson]

iPad Pro now has 5G connectivity!

“This is huge!” says velvet-voiced man (I didn’t catch his name, but I’ll add it as soon as I get it).

“The 5G speeds let you do just about anything, just about anywhere.”

[20 April 2021 18:47 · Anthony Cuthbertson]

Here’s more on the new iPad.

[20 April 2021 18:55 · Anthony Cuthbertson]

The iPad Pro’s new Liquid Retina XDR (Extreme Dynamic Range) Display is “awesome”, according to some of the artists that have used it.

Here’s what it can do:

(Apple)

[20 April 2021 19:00 · Anthony Cuthbertson]

It also comes with some “phenomenal” accessories, like Apple Pencil, and the Magic Keyboard. And comes in a new shade of white.

Here’s the full rundown:

(Apple)

Prices starting at $799, with orders opening 30 April.

[20 April 2021 19:03 · Anthony Cuthbertson]

Back to Tim Cook.

“What a great day of announcements,” he says.

There have indeed been a lot squeezed into the last hour.

And it’s goodbye from Apple Park, as we zoom away just as we started with an aerial shot of the spaceship campus.

(Apple)

Don’t leave just yet though, I’ll post links to all the major announcements here in a moment.

[20 April 2021 19:15 · Anthony Cuthbertson]

Here is all of Apple’s major announcements from today:

- New iMacs

- New iPad Pro

- AirTags

- Plus Apple TV update, Podcasts, Apple Card and a new iPhone colour

[20 April 2021 19:54 · Anthony Cuthbertson]

Apple has also just announced a major and controversial new iPhone update: iOS 14.5.

It comes with Apple’s new App Tracking Transparency (ATT) tool, which will require advertisers to ask for permission to track users’ behaviour.

You can read the full story here: