The tool, known as Vision Pro, will cost $3,499, Apple said. That is even higher than the rumoured $3,000 price tag – which had already drawn comments around its high price.
Those rumours had suggested that Apple was expecting relatively low numbers of purchases for the new headset initially, and that it would be followed by a lower-priced version later. The inclusion of the word “pro” in the name is likely intended to reflect that premium price and target market.
It will go on sale “early next year”, Apple said, at its website and its retail store.
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