Apple Watch: New model finally brings screen that will never turn off and other features

Apple has revealed a new Watch, which includes a display that will never turn off.

Until now, users had to dramatically whip their hand up, or tap the display, to make the screen turn on. That meant that the Watch did not show the time, most of the time.

Now it will be always-on, letting people see the time whenever they want.

The Watch will still have a battery that will last all day, Apple said. Using new screen technology, it will be able to last just as long as the existing model.

As well as the new display, it will have a compass and new features that will allow it to call the emergency services wherever it is, Apple said.

The GPS model of the Watch will cost $399, Apple said, and the cellular version will cost $499. Orders open today and will be available in shops from 20 September.

Apple will also keep the older Watch around, selling it for $199.

Apple also introduced new looks for the Watch, including a titanium model.

Follow our live coverage below:

Please allow a moment for the live blog to load.

[10 September 2019 18:28 · anthony.cuthbertson]

The seventh-generation iPad features an 8MP camera, support for Apple Pencil, and an A10 Fusion chip.

"All packed into a thin and light design," Joz says.

[10 September 2019 18:28 · anthony.cuthbertson]

The new iPad will start at $329, with orders opening today.

[10 September 2019 18:28 · anthony.cuthbertson]

Onto Apple Watch.

[10 September 2019 18:29 · anthony.cuthbertson]

Tim Cook is talking about the "profound impact" the Apple Watch has had on people's lives. And he's got a video to prove it.

[10 September 2019 18:31 · anthony.cuthbertson]

Its heart rate monitor and fall detection has been credited with saving people's lives. 

Here's just one example.

[10 September 2019 18:32 · anthony.cuthbertson]

People in the video are talking about the Apple Watch reminding them to get moving and do some exercise.

One woman says: "Sometimes it was like, mind your own business Apple Watch." 

Excellent.

[10 September 2019 18:33 · anthony.cuthbertson]

"It's truly inspiring to say the difference the Apple Watch is making," Tim Cook says.

[10 September 2019 18:33 · Andrew Griffin]

[10 September 2019 18:36 · anthony.cuthbertson]

Apple is launching three new health studies involving its smart watch:

- Apple Hearing Study, to see how sounds affect people's hearing

- Apple Women's Health Study, which examines menstrual cycles

- Apple Heart and Movement Study, which is in partnership with the American Heart Society.

[10 September 2019 18:37 · Andrew Griffin]