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John Lewis Christmas advert: They've even released a Man on the Moon app

Ever wanted to send a gift to the Man on the Moon yourself? Now you can

John Lewis's latest Christmas ad has tugged heartstrings nationwide
John Lewis's latest Christmas ad has tugged heartstrings nationwide

As if they weren't satisfied with making the whole country rush to watch their advert on YouTube and driving them to tears in the process, John Lewis have released an app to go alongside the ad.

Man on the Moon, available now from the App Store and Google Play Store, is a lovely-looking app that gives an animated, cartoon-style take on the story of the advert.

Players have to tap to get their gift up to the Man on the Moon

The free app has got a couple of features bundled in - one is a game in which you have to get a present up to the Man on the Moon by tapping your screen and avoiding obstacles, in Doodle Jump-style gameplay.

There's also a little augmented reality feature that brings the Man on the Moon to life.

By opening the app and pointing the camera at the Man on the Moon logo, which will be found on shopping bags, posters, and through John Lewis shops, users will be able to see a little animated moon and man, who will dispense a new fact about space every day.

The augmented reality part of the app shows the moon's phases and dispenses some interesting facts

Releasing an app to go alongside a viral advert does seem like the most sickeningly 2015 thing ever, but it'll help John Lewis get even further inside the heads of Christmas shoppers over the next few weeks.

And if the advert and the app aren't enough for you, John Lewis is going to launch 11 moon-themed pop-ups in stores around the country, so people can pose for photos as if they're the Man on the Moon and, importantly, learn more about John Lewis's Age UK partnership.

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