<a href="http://blogs.independent.co.uk/independent/2008/10/keen-on-new-m-8.html">Keen on new media: Cheating death</a>

I'm in currently London where many of the city's buses are carrying a tart advertisement for POM 100% Pomegranate juice, a medicinal beverage produced by the Californian based POM Wonderful pomegranate drinks company.