A likely story...from United Airlines

"The remarkable United 777. Designed by the employee-owners of United, it's flying into the 21st century. With a video monitor at every seat." - United Airlines advertisement.

The Boeing Corporation might be a bit miffed to be given no credit for creating its latest aircraft. United, as the launch customer for the Boeing 777, was involved during the development of the new plane. The airline's "owner-employees" (it has a similar structure to the John Lewis Partnership) suggested design improvements. But the claim that they designed the plane, rather than Boeing's engineers, is a little far-fetched.

Passengers could be miffed, too, when they look for the "video monitor at every seat". United has been plagued with problems over in-flight entertainment on board its 777s. While the earliest versions of the plane indeed have seat-back monitors, the most recent arrivals rely on the old pull-down movie screen. So if you are flying off from Heathrow to San Francisco this afternoon, don't forget your opera glasses.