90 per cent of those aged 16-24 year old post updates when on holiday
90 per cent of those aged 16-24 year old post updates when on holiday

Two thirds of people find holiday selfies and 'hot dog legs on the beach' Instagram posts annoying

Statistics prove you should pause before posting 

Ravneet Ahluwalia
Saturday 01 July 2017 14:51

For social media addicts, the main purpose of taking a trip is to document every exotic move for your adoring followers. But it might be worth holding off before posting - a new study has found 73 per cent of social media users find it annoying when they see images of other people’s holidays online.

The research, conducted by insurance company Aviva, surveyed 2,000 adults and discovered “hot dog legs on a beach” was by far the most irritating image - a bugbear for a third of people.

It also revealed a double standard – 77 per cent of those questioned post updates on social media when on holiday themselves. Keeping friends and family up to date (44 per cent) is the main reason people gave for the updates, although one in five (21 per cent) admit they do it to show off about where they are and one in 10 do so to make people at home jealous.

Age is also a big factor in posting, with 90 per cent of 16-24 year olds admitting to posting on holiday, compared to 64 per cent across all age groups.

Adam Beckett, Propositions Director at Aviva, said: “A holiday is, for many, a time to switch off and have a rest but it would seem that taking a break doesn’t apply to social media. Long gone are the days when the first time British holidaymakers would see their snaps was in the chemist after they got home. Now, we’re sharing our holiday memories as soon as they happen, and with a much wider circle of friends and family.

“And with mobile phone roaming charges now officially abolished in the EU, it could be that posting to social media while on vacation becomes even more common - particularly among the younger generation who we’ve found are the most prolific users of social media while on holiday.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in