The biggest shake-up in decades on the East Coast main line between London, Newcastle and Edinburgh is under way.
The company is promising that 60 per cent of tickets will be sold at £30 or less.
These are the key questions and answers.
Five years ago bids were invited for private companies to run trains between the England and Scottish capitals, in competition with the state-owned incumbent, LNER.
First Group, based in Aberdeen, won the contest – and is investing £100m in brand-new trains to run the service.
Initially Lumo offers two services a day each way between London and Edinburgh, Newcastle and the Northumberland town of Morpeth. As more new trains are delivered, the frequency will increase to five daily trips each way. Some services will call to pick up (northbound) or drop off (southbound) at Stevenage, close to Luton airport.
How much will it cost?
The service is aimed squarely at price-sensitive travellers. For the first five weeks – from opening day on 25 October to 1 December – every journey that is booked by the day before travel will cost £19.90 or less.
Longer term, Lumo says that 60 per cent of all single fares will be available for £30 or less. The most expensive “walk-up” ticket for an on-the-day purchase is likely to cost £69.
How does that compare with the competition?
LNER, which currently has two trains an hour between the capitals, sells its cheapest tickets between London and Edinburgh at typically around £50 – though railcard holders can reduce that fare to £33.
Lumo also aims to attract passengers away from the airlines: British Airways and easyJet currently have more than 20 flights each way to a total of five London airports, with fares typically starting at £47 and £27 respectively.
Are child fares available?
Yes: children aged 5-15 pay half the adult fare.
Do I get a discount with my railcard?
Yes – except for holders of Veterans Railcards. Lumo says: “We’re sorry but for now you can’t use these with Lumo tickets although we’re looking into changing that in the future.”
The train operator adds: “Promotions and special discount codes that you may sometimes get exclusive access to may also not allow railcard discounts, but in that case we’ll make it really clear and you’ll always get the lowest available price with or without your railcard.”
But the initial tranche of £14.90 one-way tickets do yield the railcard discount, with a fare of just £9.80 one way.
Do I pay extra for baggage or bikes?
No. The limit for luggage is one large suitcase and a smaller piece; bicycles are carried free but space must be booked ahead.
Does ‘budget’ mean ‘discomfort’?
No. The brand-new trains are reasonably comfortable. Mark Smith, the founder of the international rail website, Seat 61.com, who is 6ft 2in, said he had plentiful legroom after his journey between London and Edinburgh.
“I will definitely be using Lumo in future. Sometimes I will use LNER. It’s always good to have a choice.
How long does it take?
Despite having so few calls, congestion on the East Coast main line means the full Lumo trip takes around four-and-a-half hours between London and Edinburgh – an average of 87mph.
On LNER, fast trains take four hours and 20 minutes, averaging 91mph.
Flights between the two capitals take around 90 minutes.
What is the schedule like?
While Lumo has far fewer trains than its giant state-owned rival, LNER, the new operator plans a much earlier first northbound train.
On weekdays, the 5.45am from London King’s Cross will reach Newcastle at 8.39am and Edinburgh at 10.10am – 62 minutes ahead of the first LNER departure. The earlier arrival will help Lumo’s aim of attracting passengers from airlines. British Airways and easyJet currently have three flights between them that arrive at or before 10am.
Heading south, LNER retains its clear edge: the only four-hour trip of the day departs from Edinburgh at 5.40am, calls only at Newcastle and arrives in London at 9.40am, after covering the ground at an average 98mph.
How will the rivals respond?
LNER has known for several years that competition is coming, and it has already rewritten its schedules for next year to offer faster journey times between Edinburgh and London – down to four hours flat, beating Lumo on speed.
The state-run company also offers first class, and provides the full range of railcard discounts on LNER.
The airlines’ ability to respond is hampered by Air Passenger Duty, which adds £13 to the cost of every flight. In addition, rail, bus and tram links between the airports and the cities they serve will increase the cost of city-centre to city-centre journeys.
But on a journey from, say, Dundee to Brighton, an Edinburgh-Gatwick flight is likely to prove faster and more economical than taking the train all the way.
Will there be much impact on other operators?
Not directly on ScotRail, though if it increases the number of rail passengers through Edinburgh that could be a benefit.
CrossCountry runs trains from Edinburgh to Newcastle, and may feel some heat from the competition, and it’s possible the Caledonian Sleeper could lose a bit of business – particularly northbound from London if Lumo slots in an early service that gets to Edinburgh significantly earlier than the first LNER train.
Oddly, the main loser could be Avanti West Coast – part run by First Group – from Glasgow to London, especially if travellers from places such as Stirling and Falkirk are attracted by cheaper fares from Edinburgh and switch away from the West Coast main line.
On the very first train, one of the passengers interviewed by The Independent said she was heading for Glasgow but had been tempted by the low fares on Lumo.
“Even with the extra fare to Glasgow it’s still cheaper than the West Coast main line,” she said.
Where else does head-to-head rail competition like this happen?
In the UK, mainly further south on the East Coast main line: LNER already competes with Grand Central, linking West Yorkshire and northeast England with London, and with Hull Trains serving South and East Yorkshire.
In Spain, the key Madrid-Barcelona high-speed line has no-frills competition. But the best example is in Italy, where the state railway – which incidentally jointly owns Avanti West Coast – is in competition against a private operator, NTV Italo. At least before the coronavirus pandemic, they were both flourishing.
What is your forecast of the overall impact?
It is a brave time to be pumping so much money into the most competitive long-distance link in the UK when demand is still depleted by Covid.
But all the evidence from expanding choice and competition in aviation is that innovative newcomers actually increase the number of people travelling – and bring down fares for everyone.
What do the experts think?
Nicky Gardner, co-author of Europe by Rail: the Definitive Guide, said: “The two existing open-access operators out of King’s Cross, Grand Central and Hull Trains, have both spurred innovations in timetabling, fares and passenger service on the East Coast Line.
”So it’s good to see a new open-access operator making its debut on the route, and particularly one that will bring the very first open-access services to Scotland.
“Across Europe, the track record of new entrants in driving innovation has been first class. Look at NTV Italo in Italy, RegioJet and LEO Express in the Czech Republic, Westbahn in Austria and the new Alpen-Sylt Express in Germany.
“I look forward to seeing developments in the lucrative Anglo-Scottish market as Lumo operations ramp up over the coming months.”
Mark Smith said: “At four-and-a-half hours centre to centre with no lengthy airport procedures, it’ll take little longer than the relay race of train, airport, flight and tram, and it’s a nicer experience.
“Across the Royal Border Bridge at Berwick, along the beautiful Northumberland coast, over the Tyne at Newcastle and past Durham cathedral on the route of the Flying Scotsman. With power sockets and WiFi, a train journey can be more productive than flying, too.”
Why the funny name?
The name Lumo is said to combine “illumination and motion”. The company says: “We take our passengers’ wellbeing extremely seriously and want everyone to arrive refreshed and ready.
“We aim to reimagine what it means to travel by rail and Lumo brings that together in one word.”
Rail writer Nicky Gardner points out: “From Lumo, it is just one short alphabetical stumble to Lump,” But she adds that there are previous examples.
“As to brand names for train, remember ‘ONE’? A brand deliberately designed to never be detected by Google.” It was a precursor to Greater Anglia.
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