Ryanair launches Christmas advert that's as budget as its fares

‘A very Ryanair Christmas’ has already been viewed millions of times online

Cathy Adams
Thursday 13 December 2018 16:02
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Ryanair's Christmas 2018 advert

Ryanair has released a Christmas video that is as ‘low cost as its fares’.

The one-minute advert, called ‘a very Ryanair Christmas’, shows two children excitedly running downstairs to open their Christmas gifts under the tree.

They are comically open-mouthed with glee to unwrap €50 Ryanair vouchers, as their parents look on through the open door. The children are later pictured stroking and playing with their vouchers. The boy curves his voucher through the air as if it were an aircraft.

The parents are also giving Ryanair vouchers to each other this year. We see the man giving the woman a box with a necklace inside, but attached to it is – what else? – a €50 Ryanair voucher. Later on in the video, she proceeds to admire herself wearing her voucher attached to a necklace in the mirror, while the man is shown wearing a handful of vouchers as a sock.

The budget airline, Europe’s largest, urges viewers to “give them what they really want this Christmas”.

According to Ryanair, the advert “celebrates all the best things about Christmas: children, surprises and low fare flights”.

When asked by The Independent how much the advert cost to produce, Ryanair responded that: “Like our fares, it was very low cost.”

According to the no-frills airline, the video has been watched 4.2 million times across its social platforms.

In terms of what a Ryanair voucher will buy, €50 could get you a one-way flight to European destinations including Barcelona, Gran Canaria and Alicante; or two pieces of 20kg check-in luggage.

Earlier this week, Ryanair announced it would fly more than 10 million passengers around Europe during the Christmas period, a 5 per cent uptick on last year. It added that its most popular “flying home for Christmas” routes include Bulgaria, Lithuania, Poland, Romania and Slovakia; with a record number of bookings for a Christmas in the Canary Islands.

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