Virgin Atlantic to launch 'weep warning' gimmick on films

Thursday 18 August 2011 08:09 BST

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Sir Richard Branson's airline Virgin Atlantic is to put "weep warnings" on tearjerker film shown on flights.

The movies Water With Elephants and Just Go With It will be the first to carry the warning signs which will flash up at the start advising passengers that the film is a weepy.

The move follows a recent survey for the airline which showed that 55% agreed their emotions became heightened on a flight.

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Virgin Atlantic to launch 'weep warning' gimmick on films

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