No matter how much you plan, you can never be prepared for Donald Trump

A key component to running a successful news operation is knowing what’s going to happen and when, especially in the world of audience

If you want to get ahead of the game in all things SEO and social media, you need to be a scheduling guru. A key component to running a successful news operation is knowing what’s going to happen and when, especially in the world of audience.

Of course even legends like those who work in audience can’t predict the future, but we can obsessively scan schedules, calendars and anniversaries, to make sure we minimise the chance of being caught off-guard.

But how can you possibly prepare a newsroom for Donald Trump?