When your friendly TV newsreader is beamed into your home to tell you what’s going on in the world, do you trust what they tell you? Do you see Huw Edwards and Jon Snow as bastions of verity or do you suspect their motives?
The results of Ipsos Mori’s annual Veracity Index suggest that newsreaders are increasingly raising eyebrows, with just 62 per cent of respondents trusting them to tell the truth – a fall of five percentage points on last year. Scepticism of the dreaded “MSM” (the mainstream media) appears to be denting even the credibility of those who were once beyond reproach.
Oddly, trust in “journalists” is much lower, down at 26 per cent. Since most newsreaders would regard themselves as journalists, it is a peculiar (if regular) discrepancy. Even if newsreaders are not producing the journalism they read, who – as Michael Crick put it – do the public think writes it?
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies