Ian Burrell: Snake oil or precious insight? As the year gets ready to turn, what does one of America’s most celebrated trend spotters see ahead?

This is the time of the year when the media’s so-called “futurologists” emerge to tell us how we will be behaving over the next 12 months. Most of them work for the big advertising agencies and their prophecies are sold to clients as high-grade intelligence that can give competitive edge in shifting product. Much of this insight – some of it data-driven, some merely based on a trend-spotter’s instincts – relates to the public’s use of media.

Ian Burrell: The last post has been sounded in Liverpool, but elsewhere print media is finding its voice again

The wise knew the demise would be slow. Bill Gates gave newspapers another 50 years

Ian Burrell: Despite The Sun’s big paywall success, it’s still early days when it comes to charging for news on the internet

‘The Sun’s’ statistics will contribute to “resetting the mindset of the marketplace”

Eleanor Mills: ‘Where are the female bylines in the 'deep ends' of newspapers?’

Ian Burrell: The women of Fleet Street are on the march to claim their place at journalism’s top table. It’s about time, too

The women of the press are about to get more vocal – and if the newspaper industry is serious about wanting to improve itself from within then it would do well to listen.

Ian Burrell: The multi-tasking Jefferson Hack reveals how he keeps ‘Dazed & Confused’ relevant in a fast-moving sector

Jefferson Hack is not your average media owner. Instead of sitting down to talk, he announces “I want to show you this space”, before conducting a guided tour that incorporates an east London housing estate, a chichi coffee bar and the former glue factory which houses the Dazed & Confused media operation.

How long will it be before we’re looking back to the golden days of the Press Complaints Commission?

Ipso must avoid any show trial, where it seeks to make an example of its first target

Media Studies: Not listening to the latest fad keeps this Mojo working

There’s probably only one media brand in the world that could get the famously private Kate Bush to fetch down her sketching equipment and produce a hand-drawn illustration in its honour. And that’s Mojo.

Media Studies: News companies put faith in tablets. But it’s yet to be rewarded

There were high fives in the offices of Rupert Murdoch’s News UK stable when the Apple iPad launched in 2010, just weeks ahead of the publisher’s introduction of a risky new pay wall around the digital content of The Times.

Ian Burrell: Paul Dacre holds out an olive branch but the scuffles on Fleet Street are in full flow

Media Studies: The issue of press regulation was a primary cause of Dacre being drawn into his error of judgement over Ralph Miliband

Ian Burrell: ‘For the sake of British newspapers, editors must step into the limelight’

Media Studies: It takes an unusual person to become a national newspaper editor. Most are confident, personable and exceptionally well-informed about contemporary life.

Lloyd Embley wants us all to know why the Daily Mirror is not like the others. Seriously

If readers of the Daily Mirror spluttered over their maize-based breakfast cereals as they turned to page three this morning, then the editor-in-chief Lloyd Embley will have done his job.

Margaret Hodge's comment about 'broken BBC Trust' and her call for 'no more lies' said it all

BBC exposed for embarrassing levels of incompetence over pay-offs

Thompson stood down after eight years in 2012

BBC severance row: Corporation's 'big beasts' Lord Patten and Mark Thompson gear up for battle that only one can win

Current BBC chairman and former Director-General will provide theatre in front of Public Accounts Committee

Latest Video
i Newspaper
 
TheIPaper
The Independent around the web
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Software Developer / Web Developer

£30 - 40k + Benefits: Guru Careers: A Software / Web Developer (PHP / MYSQL) i...

Guru Careers: Account Executive

£18 - 20k + Benefits: Guru Careers: An Account Executive is needed to join one...

Reach Volunteering: Volunteer Trustee with Management, Communications and Fundraising

Voluntary and unpaid, reasonable expenses are reimbursable: Reach Volunteering...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + uncapped commission, Benefits, OTE £100k: SThree: ...

Day In a Page

Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

How Stephen Mangan got his range

Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor
The ZX Spectrum has been crowd-funded back into play - with some 21st-century tweaks

The ZX Spectrum is back

The ZX Spectrum was the original - and for some players, still the best. David Crookes meets the fans who've kept the games' flames lit
Grace of Monaco film panned: even the screenwriter pours scorn on biopic starring Nicole Kidman

Even the screenwriter pours scorn on Grace of Monaco biopic

The critics had a field day after last year's premiere, but the savaging goes on
Menstrual Hygiene Day: The strange ideas people used to believe about periods

Menstrual Hygiene Day: The strange ideas people once had about periods

If one was missed, vomiting blood was seen as a viable alternative
The best work perks: From free travel cards to making dreams come true (really)

The quirks of work perks

From free travel cards to making dreams come true (really)
Is bridge the latest twee pastime to get hip?

Is bridge becoming hip?

The number of young players has trebled in the past year. Gillian Orr discovers if this old game has new tricks
Long author-lists on research papers are threatening the academic work system

The rise of 'hyperauthorship'

Now that academic papers are written by thousands (yes, thousands) of contributors, it's getting hard to tell workers from shirkers
The rise of Lego Clubs: How toys are helping children struggling with social interaction to build better relationships

The rise of Lego Clubs

How toys are helping children struggling with social interaction to build better relationships
5 best running glasses

On your marks: 5 best running glasses

Whether you’re pounding pavements, parks or hill passes, keep your eyes protected in all weathers
Joe Root: 'Ben Stokes gives everything – he’s rubbing off on us all'

'Ben Stokes gives everything – he’s rubbing off on us all'

Joe Root says the England dressing room is a happy place again – and Stokes is the catalyst
Raif Badawi: Wife pleads for fresh EU help as Saudi blogger's health worsens

Please save my husband

As the health of blogger Raif Badawi worsens in prison, his wife urges EU governments to put pressure on the Saudi Arabian royal family to allow her husband to join his family in Canada