Southern Korean activist’s balloon drop into the North last week

South Korean activist makes amateur air drop into North via helium balloons

It is a strange sort of activism – falling, as it does, like the rain from heaven. But a Southern Korean activist's balloon drop into the North last week was no less effective for that. Social groups and Christian activists buddied up to try to get some hard-to-come-by essentials over the border, and into the hermetically sealed north. The only way to do it? Attach sanitary towels, toothpaste, socks and condoms to helium balloons – and wait for a fair wind. They seem to have been fairly successful, too, and Pyongyang hasn't issued its threat of last month, after a leaflet drop, to respond "mercilessly".

Invisible Ink: No 149 - Jack Finney

Not all of the writers championed here are easy reads. Some appear because they were game-changers, and don't deserve to be forgotten. I wanted to include Jack Finney because of his prose, which is simple, light and pleasurable. Finney was a generous-spirited everyman who could make you believe in the most unlikely things because he always worked to win readers over. In his short story "I Love Galesburg in the Springtime" he carefully describes the town before bringing in a phantom trolley car that puts out a fire. Galesburg protects itself by drawing upon its own past, and you believe because of the loving descriptions that foreground the situation.

Editorial: Prince Andrew has no place helping Azerbaijan

That Azerbaijan and its thoroughly nasty President, Ilham Aliyev, might epitomise the petro-economy is perhaps understandable. After all, the hydrocarbon-rich state is awash with cash, and the regime is keen to use it to further its own ends.

A visionary: Brown at her desk in 1982

Helen Gurley Brown: Bestselling author and editor of Cosmopolitan

Helen Gurley Brown was the editor of Cosmopolitan and the author of the controversial, bestselling 1962 book Sex and the Single Girl. She was later the catalyst for the hugely popular Sex and the City series written by Candace Bushnell, in which the main protagonist, Carrie Bradshaw, writes a sex column on her sexual escapades and those of her close friends, as well as musings about the relationships between men and women. Arguably their lifestyles would not have been possible without Brown’s pioneering views.

Sir Martin Sorrell carries the Olympic flame through the streets of Redbridge in London yesterday

Marketing guru Sorrell jogs on by with a smile

First came Coca-Cola's free sample bearers. Then the trotting Samsung flag distributors and the Lloyds TSB streamer wavers. And finally, with a broad smile as he bore the fiery symbol of sporting purity, came the millionaire ad man who knows the power of a brand more than any other.

A win could make Andy Murray highest-paid sportsman

If Andy Murray ends Britain's 76-year wait by becoming men's Wimbledon champion today, he will pocket £1.15m for his efforts. But experts predict that sum might be dwarfed by massive off-court earnings from sponsorship deals and product endorsements that could make him the country's highest-paid sportsman.

Danny Rogers on PR: The agencies living in fear of the Mad Men

Contrary to popular opinion, PR professionals often lack self confidence in what they do. And since PR was added to the Cannes Lions festival in 2009, they suffer a collective crisis of identity.

Sugong, By Nick Hurst

David Carradine's role as a Shaolin warrior monk in the early-Seventies American TV series Kung Fu sparked an interest in martial arts in the West, but few had the discipline to keep going.

It's bad, but this is not a recession, say businesses

Business leaders cast doubt on yesterday's gloomy GDP figures, arguing that the slump they suggested was not only at odds with their experience but also threatened Britain's fragile economic confidence.

Britain's bosses tell the ONS: it's bad, but not a recession

Corporate leaders fear GDP data will panic consumers while CBI suggests manufacturing remains robust

Advertising looks set to win from the busy summer

Hopes are rising of a significant advertising boom from a triple whammy of feelgood events with the Diamond Jubilee, Olympics and Euro 2012 football championship between June and August.

Cigarettes feature heavily in this vast, two-volume collection

Mid-Century Ads: Advertising from the Mad Men Era, ed Jimy Helmann

Cigarettes and alcohol; cars with tail fins; technological utopias and the lifestyle, clothes and accoutrements of the international jetsetter.

Warning after WPP breaks profits and revenue records

Sir Martin Sorrell's WPP, the world's biggest advertising group, yesterday smashed profits and revenue records but sounded a warning about "clouds on the horizon" next year.

Revenues at WPP hit record of £10bn

WPP, the world's biggest advertising group, yesterday smashed profits and revenue records but sounded a warning about "clouds on the horizon".

Heads Up: Mad Men

The Don is back – cue more boozing and schmoozing
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Day In a Page

Burgundy, the River Rhone & Provence – MS Swiss Corona - seven nights from £999pp
Lake Maggiore, Orta and the Matterhorn – seven nights from £899pp
Sicily – seven nights from £939pp
Pompeii, Capri and the Bay of Naples - seven nights from £799pp
Istanbul Ephesus & Troy – six nights from £859pp
Mary Rose – two nights from £319pp
Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices
Could our smartphones soon be diagnosing diseases via Health Kit and Google Fit?

Could smartphones soon be diagnosing diseases?

Health Kit and Google Fit have been described as "the beginning of a health revolution"
Ryanair has turned on the 'charm offensive' but can we learn to love the cut-price carrier again?

Can we learn to love Ryanair again?

Four recent travellers give their verdicts on the carrier's improved customer service
Billionaire founder of Spanx launches range of jeans that offers

Spanx launches range of jeans

The jeans come in two styles, multiple cuts and three washes and will go on sale in the UK in October
10 best over-ear headphones

Aural pleasure: 10 best over-ear headphones

Listen to your favourite tracks with this selection, offering everything from lambskin earmuffs to stainless steel
Commonwealth Games 2014: David Millar ready to serve up gold for his beloved Scotland in the end

Commonwealth Games

David Millar ready to serve up gold for his beloved Scotland in the end
UCI Mountain Bike World Cup 2014: Downhill all the way to the top for the Atherton siblings

UCI Mountain Bike World Cup

Downhill all the way to the top for the Atherton siblings
Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star