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Wednesday 29 April 2009
The parlous state of the advertising market was underlined yesterday by WPP, the largest group in the industry, which admitted it would not hit forecasts this year and failed to see a recovery in the market before 2010.
Monday 13 April 2009
Let's play a little game. I'm going to describe an ad and you've got to guess who it's for. Ready? We open on a grey, windswept beach. It's so bleak it gives you goose pimples just looking at it. There's a rag-bag group of kids walking with nowhere to go. They wave to the hobo in his beachside shack. He's cooking mackerel for his breakfast. This ad's shot like a movie; it feels like the beginning of something.
Friday 20 March 2009
Google have redesigned their famous logo in tribute to the children's book The Very Hungry Caterpillar.
Saturday 07 March 2009
The advertising and public affairs giant WPP yesterday predicted a 2 per cent fall in 2009 sales as advertising continues to suffer from troubled firms reining in their spending on marketing and promotions.
Monday 23 February 2009
Billy, Gripper, Books, Jakki, Mundy, Lupe. Regular kids. You wouldn’t sweat if you found them hanging around your street corner. Even Gripper, the tough one, looks more teen heart-throb than estate vigilante.
Monday 22 December 2008
Perhaps it was once true that, yes, the ads on TV were better than the programmes. But a rummage through adland's 2008 suggests that the ad industry can't cling to that comforting cliché; the ads contained depressingly few gems.
Monday 15 December 2008
Here's a tale for our times. You might call it a tragedy. Unfortunately, it's true. Our story begins in a big London ad agency. Despite the darkening economic skies outside, there are fresh flowers in reception, free croissants and cappuccino in the agency caff and a Dunkirk spirit in the boardroom.
Monday 01 December 2008
If all goes to plan, by the time you read this, one of Britain's most famous admen will have inked a deal that sets his agency on the road to the rest of the world. Trevor Beattie is going global.
Monday 10 November 2008
Thursday 30 October 2008
David Kershaw is a founding director of the international advertising agency M&C Saatchi. He sits on the board of Creative & Cultural Skills, the Sector Skills Council for the creative industries.
Monday 27 October 2008
If you work in advertising or the media and you haven't had the email yet, it's only a matter of time. It's the email that orders collective belt-tightening, a brake on all recruitment, perhaps mandatory redundancies and it's infiltrating in-boxes around town. Adopt the brace position.
Monday 13 October 2008
Monday 06 October 2008
Monday 29 September 2008
Sex toy, pleasure enhancer, erotic stimulator, Rampant Rabbit. Call it what you will, it's a vibrator, and we don't like to talk about that sort of thing.
Monday 22 September 2008
Not many advertisers stay married to the same ad agency for five years, let alone 25. But the relationship that Levi's has with Bartle Bogle Hegarty has done more than stand the test of time. It has set the advertising agenda and produced some of the most enduring and iconic campaigns of the last quarter of a century.
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Exclusive: UK approved £7m Israeli arms sales in six months before Gaza conflict
- 1 I'm A Celebrity 2014: Jungle security stepped up after murder and 'suspicious death' near to camp
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Jeremy Hunt: 'I took my children to A&E because I didn't want to wait for GP appointment'
- 4 Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
- 5 This letter from a reader explains why women can’t play football