WPP to miss targets as ad market struggles

The parlous state of the advertising market was underlined yesterday by WPP, the largest group in the industry, which admitted it would not hit forecasts this year and failed to see a recovery in the market before 2010.

Claire Beale: Lovely ad, ITV. I hope it's not the only ray of light

Let's play a little game. I'm going to describe an ad and you've got to guess who it's for. Ready? We open on a grey, windswept beach. It's so bleak it gives you goose pimples just looking at it. There's a rag-bag group of kids walking with nowhere to go. They wave to the hobo in his beachside shack. He's cooking mackerel for his breakfast. This ad's shot like a movie; it feels like the beginning of something.

Google logo celebrates Eric Carle's 'Very Hungry Caterpillar'

Google have redesigned their famous logo in tribute to the children's book The Very Hungry Caterpillar.

WPP predicts fall in 2009 revenue and warns of jobs losses

The advertising and public affairs giant WPP yesterday predicted a 2 per cent fall in 2009 sales as advertising continues to suffer from troubled firms reining in their spending on marketing and promotions.

Claire Beale on Advertising: The adman with a £400m public warchest

Billy, Gripper, Books, Jakki, Mundy, Lupe. Regular kids. You wouldn’t sweat if you found them hanging around your street corner. Even Gripper, the tough one, looks more teen heart-throb than estate vigilante.

Claire Beale on Advertising: Unmissable telly? Yes, it's the PG Tips monkey

Perhaps it was once true that, yes, the ads on TV were better than the programmes. But a rummage through adland's 2008 suggests that the ad industry can't cling to that comforting cliché; the ads contained depressingly few gems.

Claire Beale on Advertising: The best agencies get creative in hard times

Here's a tale for our times. You might call it a tragedy. Unfortunately, it's true. Our story begins in a big London ad agency. Despite the darkening economic skies outside, there are fresh flowers in reception, free croissants and cappuccino in the agency caff and a Dunkirk spirit in the boardroom.

Claire Beale on Advertising: With Cheil deal, Trevor Beattie goes global

If all goes to plan, by the time you read this, one of Britain's most famous admen will have inked a deal that sets his agency on the road to the rest of the world. Trevor Beattie is going global.

The ad man who dreams in colour

Livewire Robin Wight wants to be the peacock figure who transforms advertising, he tells IanBurrell

My Way: 'Was I conning the world and getting away with it?'

David Kershaw is a founding director of the international advertising agency M&C Saatchi. He sits on the board of Creative & Cultural Skills, the Sector Skills Council for the creative industries.

Claire Beale On Advertising: Calling all colleagues: adopt brace position

If you work in advertising or the media and you haven't had the email yet, it's only a matter of time. It's the email that orders collective belt-tightening, a brake on all recruitment, perhaps mandatory redundancies and it's infiltrating in-boxes around town. Adopt the brace position.

The ad agency that turned into a fast-food business

What happens when you encourage creatives to develop business ideas? Ian Burrell finds out

Beale's Best In Show: Audi (Bartle Bogle Hegarty)

The word is no words

Claire Beale on Advertising: Can you create a buzz around a sex toy without saying what it is?

Sex toy, pleasure enhancer, erotic stimulator, Rampant Rabbit. Call it what you will, it's a vibrator, and we don't like to talk about that sort of thing.

Beale's Best In Show: Levi's (BBH)

Not many advertisers stay married to the same ad agency for five years, let alone 25. But the relationship that Levi's has with Bartle Bogle Hegarty has done more than stand the test of time. It has set the advertising agenda and produced some of the most enduring and iconic campaigns of the last quarter of a century.

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