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Barbie caused a ‘worldwide’ shortage of pink paint

‘The world ran out of pink,’ production designer Sarah Greenwood says

Peony Hirwani
Monday 05 June 2023 10:47 BST
Trailer for The Barbie Movie

Barbie needed so much fluorescent pink paint that it caused a worldwide supply shortage for an entire company.

Last week, director Greta Gerwig and the film’s production designer Sarah Greenwood sat down to talk about the construction of Barbieland.

During the interview, Greenwood told Architectural Digest that the film caused an international shortage of pink paint.

“The world ran out of pink,” she said.

Lauren Proud, who is the vice president of global marketing at Rosco, the paint company used by the film, confirmed Greenwood’s claim, telling the Los Angeles Times that the film “used as much paint as we had”.

“There was this shortage and then we gave them everything we could – I don’t know they can claim credit,” she said. “They did clean us out on paint.”

Speaking of the set’s colour, Gerwig said: “I wanted the pinks to be very bright, and everything to be almost too much.

She added that she didn’t want to “forget what made me love Barbie when I was a little girl”.

(© 2022 Warner Bros. Entertainment Inc.)

The film’s real-life dreamhouse was constructed at the Warner Bros Studios London.

The fuchsia pink fantasy home features walk-in closets with Barbie’s outfits on display, a bright pink slide into a pool filled with floats, and a bedroom with a heart-shaped pink bed complete with poofy pink pillows and a clamshell headboard.

Gerwig and Greenwood said they took inspiration for the dreamhouse from “Palm Springs mid-century modernism” because “everything about that era was spot-on”.

Barbie, which stars Margot Robbie as the titular character and Ryan Gosling as Ken, as well as a slew of other celebrities, will premiere on 21 July.

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