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She may have shown courage wearing the same tartan suit that warranted a bombardment of Twitter abuse last week, but that wasn’t enough to prevent The Apprentice
Her team, lead by Scott Saunders, failed to sell many cat towers, raking in only £1,807.20 compared to the £2,462.12 their opponents made selling dog sofas.
“You were representing cats in this task but I’m afraid you don’t get nine lives in this process,” Lord Sugar said to Team Connexus.
Along with Ruth, Scott decided to bring Selina Waterman-Smith back into the boardroom to receive another grilling.
Scott, Ruth and Selina on The Apprentice (BBC) Lord Sugar eventually revealed his decision: “Scott, you were the project manager, you made some errors here, you put the wrong people in the wrong place and not being able to assess what people do is bad news in business terms.
“Selina, there’s an old saying, no smoke without fire. You are a different person on task than you are in this boardroom and I’ve seen it before…people with two faces.
“Ruth, I don’t dispute your enthusiasm but you claim to be a sales person, you claim to train people how to sell. Here we are in a sales task and you failed miserably.
“And Scott, you come across as a very nice chap but business is all about how you manage people and you needed to be a bit more ruthless in choosing your high end sales division and I’m not using that as a pun because maybe less Ruth would have been the best thing so Ruth…
“You’re Fired.’’
Show all 18 1 /18Meet The Apprentice 2015 candidates Meet The Apprentice 2015 candidates Aisha Kasim Aisha was born in Nigeria and moved to the UK when she was 15 years old. The owner of a hair accessories business which sells extensions, wigs and hair products, she has also invented a hair accessory which is a heated hair bun that curls hair and even wrote the jingle to accompany the product. She describes herself as hippy-ish, funny and quirky, and names Victoria Beckham as one of her business inspirations because she follows her passions which has led to her professional success.
BBC
Meet The Apprentice 2015 candidates April Jackson Former Miss Jamaica, April was born in London, before moving to Jamaica and has lived in France and studied in New York. While living in Jamaica, she founded a successful event management company along with a children’s charity. She cites Skinny Girl Cocktails founder Bethenny Frankel as one of her business inspirations because of how she grew her company into a lifestyle brand. April describes herself as ambitious, honest and loyal.
BBC
Meet The Apprentice 2015 candidates Brett Butler-Smythe Brett went straight to the Royal Navy after leaving school, where he worked as a marine engineer. He says starting his own property business from scratch is his biggest business achievement to date. He says his biggest strengths are being hard working, committed and trustworthy, and that he has no weaknesses. His attitude to business is ‘work hard, play hard, work harder’.
BBC
Meet The Apprentice 2015 candidates Charleine Wain Charleine served in the Royal Navy for eleven and a half years before leaving the service to start her own hair and beauty salon and online clothing boutique. She is a passionate fundraiser and has raised over £20,000 for various charities. She cites hairdressers Patrick Cameron and Toni & Guy as her business inspirations because of the impact they made in the hairdressing world. She says her drive and determination are her biggest strengths.
BBC
Meet The Apprentice 2015 candidates Dan Callaghan Dan’s first job after university was working for an MEP at the European Parliament in Belgium, where he lived for a year. He describes himself as bright, optimistic and cheerful. He cites turning his fragrance company around after a difficult few years as the business achievement he is most proud of. He names Jeff Bezos of Amazon as one of his inspirations, because he feels the company has redefined the way consumers see online shopping.
BBC
Meet The Apprentice 2015 candidates David Stevenson David’s background is in sports marketing and his company specialises in increasing crowd attendances at sporting events. He says his greatest achievement so far was promoting a high profile football match between two women’s national teams at Wembley to sold-out capacity. He cites Elon Musk as his business inspiration because of the amount he achieved early on in his career.
BBC
Meet The Apprentice 2015 candidates Elle Stevenson Elle describes herself as a ‘geezer bird’ and says she is effervescent, passionate and maybe ‘a little insane’. Though she’s the youngest candidate of the group, she says those who know her would say she is older than her years. As well as teaching herself fluent Latin, she lists her biggest business achievement to date as her previous role as Operations Director of a construction company at just 20 years old. She cites Taylor Swift as her business inspiration, calling her ‘the best businesswoman of the 21st century.’
BBC
Meet The Apprentice 2015 candidates Gary Poulton Gary spent seven years at a leading supermarket chain as a Programme Manager, developing new store sites. He describes himself as someone who likes to succeed in all he does, and his biggest achievement in business to date was delivering the largest property development programme in the history of the supermarket he worked at in 2010-11.
BBC
Meet The Apprentice 2015 candidates Jenny Garbis Jenny graduated from university this summer, where she achieved the highest grades in her year for her Business Studies course. She describes herself as an adrenaline junkie who is only being happy when she’s busy. A keen feminist, she cites actress Emma Watson as an inspiration for her role in the recent ‘He for She’ campaign. She says that if she didn’t work in business, she would like to be in politics.
BBC
Meet The Apprentice 2015 candidates Joseph Valente Joseph describes himself as successful, passionate and driven. He says he applied for the show because he feels it is his destiny to be Lord Sugar’s business partner. He currently runs his own plumbing company and feels having a business is like being a parent, as it needs undivided attention and nurturing, and that Hugh Hefner is one of his role models.
BBC
Meet The Apprentice 2015 candidates Mergim Butaja Kosovan-born Mergim fled from the war-torn country to the UK with his parents and siblings when he was seven years old. Since the age of 18, he has been supporting his family by working in a range of jobs from sales to waiting tables. He names CEO of leisure retail chain The Range, Chris Dawson, as his business inspiration because of their similar backgrounds. Mergim says his determined attitude is his biggest strength and hopes he will inspire people who have lived through similar circumstances to succeed.
BBC
Meet The Apprentice 2015 candidates Natalie Dean Natalie’s business background is in corporate management in the telecoms industry. She describes herself as a tomboy and has a passion for football, playing for a local women’s team and supporting Sheffield Wednesday. She says Liv Garfield, CEO of water company Severn Trent, is her business inspiration because she admires what she has already achieved in her career.
BBC
Meet The Apprentice 2015 candidates Richard Woods Richard is a director of a digital marketing company. He describes himself as self-assured and ambitious, and says his only regret is not being a millionaire before turning 30. He says building up four profit-making companies is the business achievement he is most proud of to date and cites Richard Branson as one of his inspirations because of the business empire he has created.
Meet The Apprentice 2015 candidates Ruth Whiteley Ruth describes herself as positive, colourful and driven. Her background is in telephone sales, though she previously worked as a DJ on a mid-morning show for her local radio station as well as a stint as a court reporter. Her biggest business achievement to date was setting up the telephone sales teams for an online schooling company in Scotland and Australia, as well as expanding the growth of the sales team in Philadelphia, USA.
BBC
Meet The Apprentice 2015 candidates Sam Curry Sam has been working as a tutor since leaving university, he has a passion for the arts and has taken part in numerous films and stage productions. He cites the fact that he’s always worked for himself as his biggest business achievement to date, and describes himself as loyal, honest and adventurous. Richard Branson is one of his main business inspirations because he agrees with the Virgin founder that you don’t need to be ruthless or cruel in business to succeed.
BBC
Meet The Apprentice 2015 candidates Scott Saunders Scott’s business background is in sales, and he describes himself as sharp, motivated and obsessed with making his first million. He likes simple but effective brands such as confused.com and cites Richard Kiyosaki, founder of Rich Dad Company, as one of his business inspirations because he admires the way he does business.
BBC
Meet The Apprentice 2015 candidates Selina Waterman-Smith Selina studied in the UK before setting up her own events company in Dubai. She incorporates her performing arts background with the circus into many of the events that her company hosts. She describes herself as feisty, strong and kind. She cites setting up her business in a foreign country as her top business achievement to date.
BBC
Meet The Apprentice 2015 candidates Vana Koutsomitis Vana speaks five languages and grew up in New York but has also studied in Spain, France and China as well as living in Shanghai and London. She currently runs a networking site for finance professionals. She says she has been entrepreneurial since the age of seven, when she sold her old toys on the streets of New York. She cites Aston Kutcher as one of her biggest business inspirations because he has an eye for commercial ventures.
BBC
The teams had also been selling pet accessories, Team Connexus making £1,221.20 while Team Versatile, led by David Stevenson, made £1,589.50.
Next episode of The Apprentice will air 4 November, 9pm on BBC One and BBC One HD.
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