Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Love Island contestants to have social media accounts taken away for first time ever in season 9

Change comes in response to thousands of complaints received from viewers earlier this year

Inga Parkel
Friday 30 December 2022 22:13 GMT
Love Island 2022 best moments

Love Island contestants will be restricted from accessing their social media accounts this winter season.

The upcoming change is being made in an effort to protect the contestants from the “adverse effects of social media”.

According to The Guardian, it comes in response to the latest season’s drama, which resulted in viewers bombarding Ofcom with thousands of complaints.

Typically, contestants’ accounts are managed by friends, relatives or PR teams in order to increase support and expand their brand while they’re away at the villa.

However, for the first time ever, contestants will be asked that nothing be posted to their Facebook, Instagram, or Twitter accounts on their behalf for the duration of season nine.

Instead, they will receive “guidance and training around mutually respectful behaviour in relationships”.

“The bold decision to pause Islanders’ social media activity during the new series is testament to ITV’s serious intent, especially as this input provides both a benefit to the appeal of the programme and a potential source of mental health problems,” said Dr Matthew Gould, a psychologist hired as a consultant for the show.

ITV’s ‘Love Island’ has been marked by some as a cause of the rise in requests for cosmetic filler and Botox in young people (ITV)

Last season’s “Mad Movies” episodes left viewers upset, with many expressing their anger online at Lucas’s “misogynistic” behaviour.

Afterwards, his family issued an apology on his Instagram account on his behalf.

As a result of these episodes, Women’s Aid confirmed that they were in talks with the show’s producers on how to address “controlling and misogynistic” behaviour on display.

Apple TV+ logo

Watch Apple TV+ free for 7 days

New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled

Try for free
Apple TV+ logo

Watch Apple TV+ free for 7 days

New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled

Try for free

The new season will maintain other aftercare safeguards, including Islanders offered a minimum of eight therapy sessions once they return home. They will also remain in contact with producers for 14 months after the series finale.

ITV’s duty of care has faced a reckoning after former Love Island contestants Sophie Gradon and Mike Thalassitis died by suicide in 2018 and 2019, respectively. In 2020, former Love Island host Caroline Flack also died by suicide. An investigation into her death later found that she had struggled with mental health and having her assault case “played out in the national press… was incredibly difficult for her”.

Season nine of Love Island is set to premiere on ITV2, 16 January 2023.

If you are experiencing feelings of distress and isolation, or are struggling to cope, the Samaritans offers support; you can speak to someone for free over the phone, in confidence, on 116 123 (UK and ROI), email, or visit the Samaritans website to find details of your nearest branch.

If you are based in the USA, and you or someone you know needs mental health assistance right now, call National Suicide Prevention Helpline on 1-800-273-TALK (8255). The Helpline is a free, confidential crisis hotline that is available to everyone 24 hours a day, seven days a week.

If you are in another country, you can go to to find a helpline near you.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in