A View from the Top

Can the B Corp movement really drive change?

Zlata Rodionova speaks to businesses that value purpose as much as profit

Monday 10 May 2021 13:13
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<p>Mark Cuddigan, CEO of baby and toddler food Ella’s Kitchen</p>

Mark Cuddigan, CEO of baby and toddler food Ella’s Kitchen

With the pandemic increasing focus on sustainability and conscious consumerism on the rise, demand for a better model of business is growing.

This trend has fuelled interest for an organisational form, the certified B Corporation.

For the uninitiated, B Corp companies are businesses that value purpose as much as profit. In comparison to the Fairtrade label, which is awarded to specific products as a guarantee that they are ethically sourced, B Corp certification scrutinises a company’s overall social and environmental impact including – governance, workers, community, environment and customers.

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