With the pandemic increasing focus on sustainability and conscious consumerism on the rise, demand for a better model of business is growing.
This trend has fuelled interest for an organisational form, the certified B Corporation.
For the uninitiated, B Corp companies are businesses that value purpose as much as profit. In comparison to the Fairtrade label, which is awarded to specific products as a guarantee that they are ethically sourced, B Corp certification scrutinises a company’s overall social and environmental impact including – governance, workers, community, environment and customers.
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