Burberry has revealed the cast for its annual Christmas campaign, the first under Riccardo Tisci, who took over from former chief creative officer Christopher Bailey in March.
Naomi Campbell, Kristin Scott Thomas, Matt Smith and M.I.A are among the celebrity stars who will feature in the short clip, which has been shot and directed by British artist and photographer Juno Calypso.
The concept of the campaign is yet to be announced, but if the heritage brand’s previous festive campaigns are anything to go by, it’s likely to be a major production, complete with every last jingle bell and whistle.
Under Bailey’s leadership, Burberry’s festive campaigns have been fronted by a number of A-list actors and musicians, from Julie Walters to George Ezra.
In 2016, the label released a short film starring Sienna Miller, Dominic West and Domhnall Gleeson, which told the story of the brand’s founder Thomas Burberry; the three minute-long clip has been viewed more than 15 million times on YouTube.
Meanwhile in 2015, the campaign was inspired by the 15-year anniversary of Billy Elliot and featured a whole host of British talents, such as Sir Elton John, Michelle Dockery, James Corden and James Bay.
2014's Christmas ad was fronted by Romeo Beckham, who was just 12 years old at the time, and told the story of a young couple falling in love in a theatrical film.
This year’s star-studded cast list, which also includes Naomi Campbell's mother, Valerie Morris-Campbell, indicates that Tisci plans to continue the brand’s tradition of high-profile festive campaigns.
Each person in the video will be clad head-to-toe in pieces from the Italian designer’s pre-spring/summer 2019 collection, which debuted to mixed reviews at London Fashion Week in September.
Watch this space.
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