Heidi Klum faces backlash for lingerie photoshoot with 18-year-old daughter Leni

Model and her daughter Leni are part of a new campaign with Italian lingerie brand Intimissimi

Amber Raiken
New York
Thursday 04 May 2023 14:07 BST
Related: In The Style Of: Heidi Klum

Heidi Klum has faced backlash over her new ingerie photoshoot that she did with her daughter Leni.

The supermodel took to Instagram on Tuesday to share pictures of her and her 18-year-old daughter as part of their campaign with Italian lingerie fashion brand Intimissimi. In the photos, Heidi posed in a purple and white bra and matching underwear.

Leni wore a white lace bra and underwear, along with a cream-coloured shirt.

Heidi celebrated the achievement and sent a message to her fans in the caption, writing: “If you see me and @leniklum on billboards all over Germany … tag us and we’ll share our favourites on our stories!”

While the America’s Got Talent judge has the comments on her Instagram post off, critics’ concerns about the photoshoot have gone to Leni’s Instagram.

When Leni shared a picture from the campaign on her account, people went to the comments to share why they were not comfortable with the photoshoot.

“I would not be proud to show my daughter off in this way. I would feel embarrassed and sad,” one wrote.

“Somehow it’s weird to see mother and daughter in underwear,” another added. “I mean, how many were photographed like this with their mother.”

A third sarcastically wrote: “First thing I think of when I want to pose in my intimates: ‘My mom should be here!’”

Other commenters went on to praise the duo for modelling together.

“Legend and legend’s daughter,” one wrote, while another commented: “QUEENS,” with a red heart emoji.

A third added: “Sorry but I’m in love.”

This isn’t the first time that one of Leni and Heidi’s photoshoots has sparked backlash. Whe they did a different campaign with Intimissimi in October 2022, fans once again went to social media to claim that this was a “bit weird”. They doubled down on claims that it was “off putting” to see a mother and daughter pose in lingerie together.

Weeks later, Leni addressed criticism about the campaign and said that she doesn’t read online comments that have been made about her work.

“I honestly didn’t look at a lot of the reactions,” she said, during an interview with Page Six in October 2022. “I am overall happy with the campaign and I had an amazing day with my mom. I think the photos turned out great, and we had an amazing time.”

She emphasised that she wasn’t aware of the backlash at the time, adding: “I just don’t look at it, honestly. If I don’t look at it, I don’t have to pay any attention to it, so I just don’t know what is there.”

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