Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission.

The best Super Bowl commercials of 2022, ranked

Los Angeles Rams won Super Bowl LVI against the Cincinnati Bengals last year

Chelsea Ritschel
New York
Sunday 12 February 2023 16:26 GMT
Superbowl 2022: Five of the best commercials

As we eagerly wait for all the new Super Bowl commercials, it’s worth looking back on the best of the ads from last year’s game.

Super Bowl 2022 came to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the big game’s uber-expensive commercial slots.

Despite a scheduling conflict with Valentine’s Day, Super Bowl LVI drew a large audience, partly for the sporting event and partly because of the halftime show, which saw a performance by Dr Dre, Snoop Dogg, Eminem, Mary J Blige, and Kendrick Lamar.

From an Uber Eats ad starring Gwyneth Paltrow to a Planet Fitness ad featuring Lindsay Lohan, these were some of the best Super Bowl commercials of 2022 - and the worst.

Bud Light Hard Seltzer featuring the Mayor of Flavortown himself

For Guy Fieri’s first-ever Super Bowl commercial, the Food Network star starred mostly as himself, except he was reiminaged as the mayor of the Land of Loud Flavors, in which everyone sported the same iconic bleach-blonde hairstyle.

Of the opportunity to star in the comercial, Fieri told AOL: “This is a monumental time in my life.”

Bud Light Hard Seltzer featuring Guy Fieri in Super Bowl advert

Bic Lighters featuring Martha Stewart and Snoop Dogg

Longtime friends Stewart and Snoop Dogg teamed up for the lighter company’s commercial, which saw the rapper and the celebrity chef joking about the various uses for the lighters, such as “smoking a turkey”.

“You know this Bic easy-reach lighter would be good for lighting…” Snoop Dogg stated at one point, prompting Stewart to finish: “Candles? It sure is.”

After Snoop suggested the pair try the lighter on their “favourite activity,” Stewart responded: “You mean…” before the commercial cut to the friends roasting marshmallows over a bonfire.

Snoop Dogg and Martha Stewart's Super Bowl ad

The reality of having a cat as a pet for Chewy

In a commercial for Chewy, a cat purred contentedly on her owner as she watched him order a number of treats through the Chewy app.

Once the order had been submitted, the cat thought aloud: “Okay, now you can pet me.” After a brief stroke, however, she jumped down from her owner’s lap, thinking: “Okay that’s enough. You’re literally so annoying. Just kidding, love you.”

The reality of having a cat as a pet in Chewy's Super Bowl advert

Uber Eats, Gwyneth Paltrow, and her infamous candles

In a teaser clip uploaded by Uber Eats, the Goop founder took a bite out of one of her infamous This Tastes Like My Vagina-scented candles.

“This candle tastes funny,” she said as she nibbled from the candle, which had been delivered in her Uber Eats order, before adding: “Not bad, but funny.”

Uber Eats Super Bowl ad features Gwyneth Paltrow, Trevor Noah and Jennifer Coolidge

Quaker offers its take on the infamous beer commercials

In Quaker’s Super Bowl ad, the oatmeal brand took a page out of the various beer commercials we see each year, with the ad noting that “in America, we celebrate the big game with big grains”.

“But there’s one grain to crack open Sunday morning,” the commercial continued as a trickle of condensation dripped down the side of an oatmeal container. “Oats.”

The commercial, which then saw two jars of oatmeal slammed together in a cheers, concluded with the tagline: “Pre-grain before the big game.”

Quaker offers its take on the infamous beer commercials in Super Bowl advert

Uber Eats and Jennifer Coolidge

In another Uber Eats clip released ahead of the big game, Coolidge expressed her surprise at finding a lipstick in her Uber Eats delivery - before assuming it must be food and licking the purple formula.

After a few licks, The White Lotus star proceeded to take a bite of the lipstick, before declaring the makeup “tastes like purple”.

Coolidge’s confusion continued as she found a makeup brush in her delivery, which she also proceeded to eat.

Uber Eats Super Bowl ad features Gwyneth Paltrow, Trevor Noah and Jennifer Coolidge

Planet Fitness and Lindsay Lohan

In Planet Fitness’s Super Bowl ad, the gym wondered what has “gotten into Lindsay,” who has “never been sharper,” is sleeping better than ever, to the anger of paparazzi, and who has “traded DUIs for DIYs”.

Planet Fitness featuring Lindsay Lohan in Super Bowl advert

PepsiCo, Frito-Lay, and the Mannings

In a commercial created by PepsiCo and its subsidiary Frito-Lay, brothers Peyton and Eli Manning were gearing up to watch the game with cans of Pepsi and bags of Lay’s when they were interrupted by the offer to road trip to the Super Bowl alongside Jerome Bettis, Terry Bradshaw and Victor Cruz.

PepsiCo, Frito-Lay, and the Mannings in Super Bowl advert

Colin Jost and Scarlett Johansson against Amazon Alexa

In a commercial for Amazon’s Alexa, the married couple depicted what life would be like if Alexa really could read minds. As expected, the skits proved why it’s better for the technology not to exist.

Scarlett Johansson and Colin Jost star in Super Bowl commercial for Amazon's Alexa

Uber Eats featuring Trevor Noah

The comedian also featured in an Uber Eats Super Bowl commercial - but rather than taking a bite out of a candle or some makeup products, Noah attempted to snack on a stick of deodorant and a lightbulb.

The full ad saw other customers make similar mistakes, leaving viewers both amused and disgusted.

Uber Eats Super Bowl ad features Gwyneth Paltrow, Trevor Noah and Jennifer Coolidge found a new spokesperson in Idris Elba

In the preview clip, the actor rehearsed for his role as the booking website’s newest spokesperson, only to be told by fellow spokespersons Isaiah Mustafa and Jonathan Goldsmith that he needed some work.

In the final commercial aired during the Super Bowl, Elba, who was taking his role seriously, was confronted by a family over the pronounciation of his name. After correcting them, the family acknowledged the actor’s “British humour”.

Idris Elba stars in's Super Bowl advert

Doritos, Cheetos, Megan Thee Stallion and Charlie Puth

In the trailer for the game day ad, the rapper, who could be seen eating from a bag of Doritos, attempted to gain access to her trailer only to find the door locked. As Megan Thee Stallion looked on, the arm of what appeared to be a sloth then reached out from inside the trailer to remove the star’s name from the door, prompting her to reply: “Uh, excuse me?”

Charlie Puth stars with Megan Thee Stallion in Super Bowl ad

In the full commercial, released by Frito-Lay, the two musicians are depicted as animals, who proceed to sing a rendition of Salt-N-Pepa’s Push It after getting their hands on Flamin’ Hot Cheetos and Doritos Flamin’ Hot Cool Ranch chips.

You can find all of the best, and worst, 2023 Super Bowl ads so far here.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in